Study Confirms Importance Of Qualitative Research To Success With Buyer Personas
Tony Zambito
DECEMBER 20, 2015
And, nearly 65% of those exceeding goals have updated their buyer personas in the last 6 months. The implication here is buyer personas should not be an art gallery but a dynamic part of marketing, sales, and service operations. This is telling in the sense that buyer personas are still being “siloed” in marketing.
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