SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.

Ethics 113

Ethics Trust Marketing Paid Search Agency Lead Ranking 113

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. A good agency can help build your audience.

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 112

Paid Search Agency SEO Allocation Google 112

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 246

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 246

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Small Business Marketing 251

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 251

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. E-commerce companies have hotly debated this question for quite a while now.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. 5 Actionable Content Marketing Lessons for SaaS. Topics covered in SaaS content are often technical.

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 287

Content Marketing Paid Search Agency Advertising Agencies Business 287

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Biznology

NOVEMBER 1, 2021

Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid changing vendors as much as possible. But, I say, don’t bother.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Martech

JUNE 12, 2024

Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Leveraging martech for customer engagement One way to engage and upsell customers is through value-added tools and content.

Lead Scoring 86

Lead Scoring Lead Ranking Paid Search Agency Work Management 86

Vision Edge Marketing

JUNE 4, 2024

Business too can harness the power of validation research, a form of feedback and testing, to ensure key messages resonate with the intended customers and prospects. In the prewriting phase, authors conduct research and develop storyboards and outlines to support their plot and characters and guide their writing.

Validation 247

Validation Positioning Work Management Marketing Management 247

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The answer largely lies in building a relationship with your customers and earning their loyalty. Table of contents What is loyalty marketing?

Loyalty 89

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 89

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. Try reaching out to: Follow up with a client or business partner after a meeting.

Marketing Strategy 219

Marketing Strategy Marketing & Strategy Tips Advertising Agencies 219

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 327

Enterprise Management Paid Search Agency Work Management Traffic 327

Vision Edge Marketing

MARCH 26, 2024

Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. Chatbots and Automated Tools: In the realm of B2B interactions, chatbots and automated tools are revolutionizing customer support.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. It can determine whether you’ll be a one-time buy or become a trusted go-to brand. This article will explain how you can maximize your marketing efforts and fuel customer retention with post-purchase emails.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. Ultimately, making these changes to your small business practices will help improve your bottom line.

Small Business Marketing 213

Small Business Marketing Work Management Data Hygiene Practices 213

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 170

Social Networks Business Work Management Social Media 170

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 211

Storytelling Brand Identity Branding Paid Search Agency 211

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? Loyalty Should Be, Too. Companies need to be careful not to confuse customer satisfaction with customer loyalty; two very different measurements.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Brand Identity 102

Brand Identity Branding B2B Thought Leadership Paid Search Agency 102

BenchmarkONE

OCTOBER 20, 2021

Many businesses have made enormous adjustments over the past 18 months, working hard to equip their employees with the support and technology they need to work remotely , but plenty of companies are still struggling to find their flow in this new world. . 6 Ways to Be of Better Service to Your Clients.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Ad Agencies Dwell 61

Adobe Experience Cloud Blog

JUNE 2, 2020

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Those brands have built passionate customer loyalty over the decades. And they know when you’re not listening.

Loyalty 174

Loyalty Personalization Ad Building Content 174

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. It’s essential to recognize and support them. They help improve skills and training, enabling employees to navigate changing market trends.

Business 97

Business Allocation Lead Scoring Lead Ranking 97

Stevens & Tate

OCTOBER 24, 2022

They develop a trust that the brand’s products are of the right quality and a good value. That trust, along with other positive emotions, causes consumers to develop brand loyalty, where they tend to buy certain products from particular brands now and into the future. They grew up with a more traditional business model.

Loyalty 84

Loyalty Generation Brand Identity Branding 84

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Defining a customer segmentation strategy will bring many valuable benefits to any business.

Lead Ranking 93

Lead Ranking Loyalty Segmentation Marketing AI 93