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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers.

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. Companies seeking to leverage publicity to drive business results in a cost-effective manner need to play a very different game, using the following rules: Generate credibility tools, not placements.

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The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They enable even the smallest businesses to cost-effectively maintain accurate books while staying tax- and standards-compliant. Accounting Software.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

With over 7 years experience, Derek has worked with organizations ranging from the Fortune 500 to venture-backed startups to small business enterprises. Derek has presented to audiences for Business Wire, Microsoft, Bentley College and is active in a range of New England communities supporting online marketing.