Martech
JANUARY 11, 2022
“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. I probably buy the most technology out of any buyer here at Planful.
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DealSignal
APRIL 10, 2024
When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Spikes in content consumption—either on your website or on third-party websites.
Madison Logic
JULY 20, 2023
B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.
Inbox Insight
SEPTEMBER 10, 2020
And this means that marketing departments are searching for new solutions to help them stand out. They are buying more MarTech products than ever before, and they are constantly on the lookout for the next big thing. This means that early-stage content consumption is a useful indicator of buyer intent further down the line.
Madison Logic
AUGUST 26, 2020
As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Tool 1: Multichannel Media Programs for Full-Funnel Engagement.
KoMarketing Associates
MAY 4, 2017
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?
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