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Dear Marketers, Buyer Personas Still Need A Makeover

ANNUITAS

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. What would trigger them to enter a buy cycle?

article thumbnail

Dear Marketers, Buyer Personas Still Need A Makeover

ANNUITAS

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. What would trigger them to enter a buy cycle?

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article thumbnail

Do Your Personas Need A Makeover?

ANNUITAS

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. What would trigger them to enter a buy cycle?

article thumbnail

Do Your Personas Need a Makeover?

ANNUITAS

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. What would trigger them to enter a buy cycle?

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Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

Steve’s talk came down to this: The relationship between buyers and sellers has changed. Buyers’ needs, not yours, drive the purchase process. And your buyers demand an engaging experience. Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with.

Marketo 63
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5 Powerful Website Automation Features to Improve Your Sales

LeadSquared

You can use this data to personalize their experience, know how far they are in the buying cycle, and even help to align sales and marketing teams. #4 4 – Lead Management. Are your leads being effectively handled? It’s hard to know much about a lead if you’re not using automated lead management tools.

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Your Top Ten Questions About B2B Buyer Personas

The Mx Group

Buyer Strategy. Demand Gen and Lead Management. If you think your personas contain many critical buy-cycle insights, confirm that your sales team is aware of how and when to use them. It depends on how specialized buyer needs are for your industry. Topics Demand Gen & Lead Management.