KoMarketing Associates

MAY 12, 2021

But the shift during 2020 became so clear and has probably become permanent enough for there to be a name for it: Digital self-service. What is Digital Self-Service? Examples of digital self-service include, but are not limited to: Knowledge bases. In this article, we’ll focus on the marketing aspect of digital self-service.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

DealSignal

FEBRUARY 28, 2018

In addition to the new Target Demand stage, which reflects the increasing number of people involved in today’s B2B buying teams, (An avg. in 2016, according to Harvard Business Review), the latest SiriusDecisions Waterfall also added Active Demand. people in 2017 compared with only 5.4 Case study: TAM analysis in action.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. Buyers no longer rely on sales people for basic information or exploratory "consultation."

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Sales Engine

OCTOBER 8, 2015

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. The buyer has WAY more control than they used to. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

KoMarketing Associates

APRIL 15, 2020

A solid understanding of how prospects see a vendor’s business and their marketing (which can be very different than what the vendor sees) can make marketing budgets vastly more effective. Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

The ROI Guy

MAY 4, 2011

Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business. In fact the level of relevant content affected whether made the vendor made the short list of alternative choices, with 86% of respondents indicating that relevant content drove the buyer’s decision.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

ANNUITAS

JULY 14, 2016

The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. The understanding today is that the buyers buying process trumps the sales process. ” .

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100

ANNUITAS

JUNE 1, 2015

What if this this latest study is simply an indication of the buyers need for content relevance during the buying cycle no matter if it comes from sales, marketing or somewhere else? It is when they have this understanding that they can then align their content and people with the buyer.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? How do you connect with buyers and make sure your message resonates to them personally?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. Udi Ledergor: And then about 18 months ago, we had increasingly come to the conclusion that we had outgrown the conversation intelligence category and we needed something new. And then we broke out of it.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52