illumin
APRIL 24, 2024
Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. This year’s POSSIBLE kicked things off this season and has been more collaborative and enriching in its second year. Marketer to marketer, here are some of the highlights of this year’s expo.
ViewPoint
FEBRUARY 11, 2014
Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? There’s a lot of buzz about trade shows, she said, but businesses need to focus more on the science of marketing and less on the art of the deal. For instance, how many qualified leads were created by attending?
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markempa
JUNE 14, 2005
Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
JANUARY 4, 2006
« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.
markempa
JUNE 13, 2007
« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?
markempa
MAY 23, 2005
» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.
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