Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be.

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Trade Show Lead Liaison Tips Lead Capture 48

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. The buzz words during the past few years have been “innovation” “new normal” “hybrid” “creative”. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

Navigate the Channel

APRIL 19, 2018

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Skillful lighting.

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Trade Show Transparency Buzz Paid Search Agency 69

Heinz Marketing

MARCH 11, 2020

Still, virtual events are about to proliferate and do represent the potential to create significant value for producers and attendees alike. Consider doing several smaller events vs one “big” event so the attendee audience is smaller and more likely to interact with you and each other. The post Pivoting to Virtual Events?

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Trade Show Buzz Network Marketing Conference 105

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Examples Enterprise Management Work Management Conference 111

Envy

FEBRUARY 20, 2018

This is a hardcore event which brings together researchers and practitioners alike to share intelligence and solve ongoing cyber security issues. The conference’s planning portal which uses Watson’s AI will help you plan your show activities. This event focuses on the practical and business enabling aspects of cybersecurity.

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Trade Show Enterprise Management Gartner Conference 85

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

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Event Marketing Enterprise Management Work Management Marketing & Strategy 113

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well.

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ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Launch Marketing

JUNE 7, 2023

Create buzz and share essential information about the launch in the digital space that most are occupying right now. Teams may have planned to host an in-person launch event or exhibit at trade shows. If an event or tradeshow is part of the launch, ensure you have materials such as banners, flyers and brochures.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Regardless of the size and maturity of your company, presenting yourself at relevant trade shows is critical to strengthen your brand.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Martech

JUNE 4, 2024

There is a lot of buzz around HockeyStack, and Canberk is going to talk a little bit about HockeyStack.But more importantly, what we’re going to talk about is lead generation vs. demand generation. Like I said, there’s a lot of buzz around HockeyStack. It’s gotten a lot of buzz on LinkedIn. So it is still broken.

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Lead Gen Lead Ranking Marketing Qualified Leads Demand 108

ViewPoint

FEBRUARY 11, 2014

How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Ruth and I discussed some of the key points of her book “Trade Show and Marketing,” in which she asked companies about the benefits of trade shows.

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Trade Show Cold Calling Emarketing Sales Qualified Leads 120

NuSpark Consulting

FEBRUARY 24, 2018

Demand generation strategies and key tactics include developing programs aimed at promoting new product features, building consumer “buzz,” engaging existing and prospective customers with orchestrated touch points throughout the process of optimizing lead conversion and the sales cycle.

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Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

DiscoverOrg

MARCH 25, 2019

Location-based event marketing. Location-based event marketing. Location data can maximize your event marketing efforts, too. But what about prospects who aren’t attending … but are located in close geographic proximity to the event? Invite them to an event-related activity, like a happy hour you’re hosting.

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Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

MAY 18, 2020

Brands can also use their official social media platforms to showcase their internal teams’ expertise, including when they present at events, get mentioned in the press, or are part of an industry group. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry.

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Thought Leadership B2B Thought Leadership Research Practices 349

Hubspot

DECEMBER 26, 2011

There are hundreds of companies at trade shows vying for your audience's attention. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. How to Make Your Business Stand Out at the Next Trade Show. Make Your Trade Show Presence 'Inbound'.

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Trade Show Landing Pages Hubspot Distribution 28

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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Lead Generation Event Marketing Trade Show B2B Marketing 120

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition. The Voting Lines Are Open The 2020 B2B’s Choice Award.

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Peer-to-peer Account Based Marketing ABM Content 54

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

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Trade Show Social Media Media Buzz 28

Launch Marketing

MAY 27, 2020

Create buzz and share essential information about the launch in the digital space that most are occupying right now. Teams may have planned to host an in-person launch event or exhibit in booths at trade shows. Thinking outside of the digital box should apply to a B2B launch strategy.

Product 62

Product Banners Buyer Personas Trade Show 62

Launch Marketing

MAY 27, 2020

Create buzz and share essential information about the launch in the digital space that most are occupying right now. Teams may have planned to host an in-person launch event or exhibit in booths at trade shows. Thinking outside of the digital box should apply to a B2B launch strategy.

Product 62

Product Banners Buyer Personas Trade Show 62

PureB2B

JUNE 29, 2022

But if the last time you attended a networking event was pre-2020, you’re going to hear it from us too. Networking usually takes place at dedicated events, such as local business meet-ups, trade shows, or conferences. Traditionally this is in-person, but online networking events are an option too. Think again!

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Ad Building Business Network Marketing Ideal Customer Profiles 62

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

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Co-Registration Peer-to-peer Trade Show BtoB 48

Heinz Marketing

SEPTEMBER 9, 2020

Maximize impact from webinars, trade shows, dinners, etc. Orchestrate campaigns that generate buzz. Measure the success of marketing events. It’s essential that modern field marketers: Drive tight alignment between sales and marketing. Accelerate pipeline by engaging the right accounts at the right time.

Budget Programs 98

Budget Programs Demand Generation Outreach Buyer Personas 98

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

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Word of Mouth BtoB Buzz WOM 120

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

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Lead Generation Event Marketing Generation B2B Marketing 120

Lead Liaison

MAY 17, 2019

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now!

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Trade Show Lead Liaison Opinions Lead Capture 49

KoMarketing Associates

APRIL 24, 2014

Live Events & Trade Shows. As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Mobile Marketing. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Altitude Marketing

OCTOBER 23, 2018

It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client. Trade Show Coordinator – will manage trade show planning and vendor relationships. Step 3: What to Budget for Advertising & Events. They always come up.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

markempa

APRIL 24, 2009

MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009.

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Demand Generation Agencies Case Study Case Studies Demand Generation 120

SnapApp

JUNE 27, 2014

——————————————————————————————————. Successful Trade Shows Begin Before Your Team Boards The Plane. If you’re a business owner, you know how important it is for your company to perform well at industry events. The solution: start interacting with attendees before the event begins.

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Peer-to-peer Trade Show Conference Top of Funnel 48

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

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Lead Generation Ideal Customer Profiles Generation Leads 120

Bluetext

MAY 5, 2023

Tactics can and should include: emails teasing the new brand, a pre-launch event for your most strategic audiences, and a landing page for people to visit to understand how the rebrand affects them in the short and long term. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc.

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Activities Tactics Brand Identity Branding 26

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Tweet This!

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Marketing Automation Services B2B Marketing Trends Planning 100