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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

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Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Synchronized Partner Marketing.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Media Buying vs. Media Planning.

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AI applications for digital out of home advertising

ClickZ

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. The future uses for AI and ML are proliferating across all industries and markets. The future.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.