Buzz Marketing for Technology

NOVEMBER 9, 2011

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Results : 500,000 viral updates on company products. By now, you should be getting the idea of ways to expand your thinking on justifying social media. Activating brand advocates.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free. I hope to see you logged in at Facebook Success Summit!

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social media is hard False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

BuzzSumo

FEBRUARY 24, 2021

The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Curating here also helps you keep your social followers engaged with regular content. Social Media Content Curation (aka Just Plain Sharing). Types of Content Curation.

Curation 145

Curation Content Distribution Trends 145

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly?

Social Media 20

Social Media Web 2.0 Optimization Media 20

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How much money should we be pulling from the email budget, to support social media?

PR 161

PR Social Media Paid Content Media 161

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JULY 19, 2019

That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time.

Social Media 106

Social Media Media Top of Funnel Banners 106

Convince & Convert

APRIL 14, 2010

You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. Are we sayng that the time for vial videos, viral games and facebook applications is over? link] [link] TurnHere The Key to Social Media Success is Just 2 Letters [link] ^ZANE: amazing! But what about entertaining?

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? • YouTube Tips & Tactics.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Just a thought!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. It makes complete sense. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Just a thought!

Social Media 40

Social Media Paid Content Tools Media 40

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Social media buzz. The brand mentions, inbound links, and social buzz this would generate could be valuable for your business.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. link] jaybaer Perfect!

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Anonymous Speaking of connecting with people via Social Media, you still thinkin’ about going to the Bluegrass festival in Bloomington? It would be nice to see a bloggers only social network.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

MARCH 2, 2010

Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability. We can’t continue just tweeting randomly and hoping to make “viral videos.&# link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! It doesn’t get any more authentic of an experience than that. The basic strategy behind any successful marketing is transparency and creativity.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Twitter 147

Twitter CRM Business Paid Search Agency 147