Adobe Experience Cloud Blog

JULY 28, 2017

When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Sprout Social

NOVEMBER 29, 2021

Building buzz around your brand does more than just boost your reputation. Both F acebook and Youtube have introduced shoppable live video to help brands bring the televised home shopping experience into the new decade. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 140

Buy Brand Identity Branding eCommerce 140

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. What has prompted this change?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Convince & Convert

FEBRUARY 26, 2015

While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun. Social Media Case Studies 2015 oscars brand strategy Oscars Social Media Marketing television advertising twitter twitter engagement' The key takeaway?

Social Media 145

Social Media Brand Identity Branding Media 145

Digital B2B Marketing

SEPTEMBER 13, 2011

When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Smartphones always have a corner of our attention. Even during meetings, or maybe especially during meetings. But our attention is rarely complete.

Television marketing 100

Television marketing Buzz Mobile Marketing B2B Marketing 100

Leadspace

AUGUST 27, 2019

Getting the word out about AnyWare involved an integrated marketing strategy encompassing press releases and television as well as digital and social advertising, with a goal of one-half of all orders being made digitally (which they reached handily). With this data, people could order online, by text, via tweet, or even using a smartwatch.

Examples 75

Examples Work Management Marketing Management Television marketing 75

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. 4) Creating a buzz around the brand. You need to find out innovative practices to boost brand visibility and awareness. AR technologies allow you to do this.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Eric Mower + Associates

DECEMBER 27, 2018

While typical CSR efforts resonate with a broad spectrum of consumers by showing empathy, awareness and support for important causes, the campaigns that generate the largest buzz — and the loudest criticism — tend to be ripped from the headlines. Picking the right stage to make a big splash is important.

Cost 70

Cost Television marketing Viral Marketing Ideal Customer Profiles 70

Martech Advisor

AUGUST 30, 2019

For the first time, consumers are more invested in mobile content compared to television. Virtually every device, from television to computers and tablets, are losing out audience share to mobile. Miller Lite leveraged Blockchain to reward their customer’s product knowledge.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Leadspace

JUNE 8, 2019

Getting the word out about AnyWare involved an integrated marketing strategy encompassing press releases and television as well as digital and social advertising, with a goal of one-half of all orders being made digitally (which they reached handily). With this data, people could order online, by text, via tweet, or even using a smartwatch.

Examples 62

Examples Work Management Marketing Management Digital Marketing Funnels 62

Content Standard

SEPTEMBER 10, 2021

As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet. Campaign/Launch Content A campaign is a perfect opportunity to create timely content that generates buzz and interest.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

TaylorMadeIn KEW

JULY 29, 2018

There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. I opened my session with the first 2 minutes of a You Tube video clip from Ellen Degeneres’ television show, explaining fake news in her own inimitable way using an apple, a banana and a pineapple.

Video Marketing 48

Video Marketing B2B Television marketing Buzz 48

KoMarketing Associates

APRIL 24, 2014

Television & Radio Ads. But television and radio ads in particular present an opportunity for SEO integration. This information is critical to reference as B2B marketers look towards creating marketing strategies in-line with mobile device adoption. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 100

Social Media Media Television marketing Broadcasting 100

ClickZ

NOVEMBER 19, 2020

In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. Many businesses have pulled their ads from online and print newspapers and magazines, radio, and television because they’re unlikely right now to see a lot of return (especially if the ads seem tone-deaf for the times).

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Biznology

AUGUST 8, 2016

By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement. That which got the most buzz is used more widely.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

NuSpark Consulting

NOVEMBER 16, 2016

You’re building buzz and increasing awareness. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. If these are increasing, your content must be resonating with those who discover it. Be patient. But content distribution is not always free.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

ClearVoice

MAY 4, 2021

Then, suddenly, overnight, exponential growth happens, creating a viral buzz that pays back in dividends. A classic example is the brands featured on the television show ‘Shark Tank’ who see a surge in traffic and orders and then don’t have the supply to meet it.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Digital B2B Marketing

SEPTEMBER 13, 2011

When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Smartphones always have a corner of our attention. Even during meetings, or maybe especially during meetings. But our attention is rarely complete.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Televerde

MARCH 14, 2022

As soon as I entered the prison gates, I was already hearing the buzz about Televerde from the other women. I had no idea how to use apps, which are how we interact with everything from phones to televisions. Today we share our conversation with Alisha Smith, Salesforce Specialist. Tell us about your journey with Televerde, Alisha.

Paid Search Agency 52

Paid Search Agency Work Management Television marketing Training 52

Rain: The Growth Agency

JANUARY 29, 2021

With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021. Mercari has also committed to airing a spot within the televised broadcast of the Big Game. to exchange items no longer being used, with a marquee sponsorship opportunity in a streaming event ahead of the Big Game.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Aberdeen

FEBRUARY 6, 2017

Super Bowl commercials have become a thing in themselves, and there is often a lot of buzz and brouhaha about which ads were the best , which were the worst , and which simply left us scratching our heads. My household doesn’t have a television. The main reason for this has to do with advertising. unique viewers.

Paid Content 45

Paid Content Television marketing Paid Search Agency Mobile Advertising 45

readwrite

APRIL 25, 2018

eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Digital Marketing World Forum

MAY 16, 2019

Rather than fitting an entire brand message into a 30 second television commercial or a two minute YouTube video, brands can deploy their message over a variety of executions. Nucco Brain is a buzzing visual storytelling studio in London’s Tech City. And, for brands, it’s changed it for the better.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Terminus

DECEMBER 1, 2022

With Netflix recently joining the CTV party, the premium channel piece of the digital marketing mix has been getting a lot of buzz. It’s not news to us that these channels let you achieve greater scale and wow your pipeline with highly-engaging content. Simply put: there is no BIGGER way to impact your audience.

ROI 26

ROI Advertising Agencies Multi-Channel Ad Frequency 26

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Using Listening data is just one way we use social media and PR to help us generate buzz. It involves brand reputation management , which encompasses handling your external communications, including any crises. About 31 outlets covered our data.

PR 79

PR Public Relations Brand Identity Branding 79

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. New media platforms are using these content deals as a way to create buzz or further establish their own video efforts,” Donnigan told me. “In

Cable 60

Cable Broadcasting Television marketing Twitter 60

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of TheVerge.com.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Webbiquity

MAY 17, 2010

Traditional television advertising, for example, comes under the whip. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago. This creates an effective barrier to entry to many marketers and startups.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

readwrite

APRIL 17, 2013

billion in additional revenue to Facebook — and might also kick off a war with the television industry for major ad dollars. Television advertising in the U.S. There are few online properties – or any media properties of any sort – that can command massive network television-like audiences the way Facebook can.

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

Adobe Experience Cloud Blog

JUNE 27, 2014

billion in television rights revenue and $1.35 And while an official sponsorship is likely the most expensive option, it isn’t the only way to create buzz. Adidas : Adidas-sponsored NBA players arrived at the World Cup to generate buzz among their followers and engage U.S. The event will also generate $1.7 sports fans.

Advertising Agencies 48

Advertising Agencies Marketo Buzz Television marketing 48

Adobe Experience Cloud Blog

JULY 24, 2015

You have probably heard the buzz about multi-channel marketing. To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time.

Multi-Channel 48

Multi-Channel Planning Advertising Channels Marketing & Strategy 48

Vidyard

JANUARY 29, 2015

The Future of the Internet is Television None of these companies are strangers to online video. Live television may still be the best way to watch the Super Bowl, but for brands looking to maximize the exposure of their ads, online video is the key to building pre-event buzz. Don’t believe me?

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Buffer

DECEMBER 4, 2019

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat.

Social Media 98

Social Media Rules Media Click Rate 98

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. The same survey found that the most common device was a smart television, which 38% of participants owned. Fluent ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Vidyard

DECEMBER 14, 2015

They hear and generate buzz on social media platforms. Check out their site to get an idea of the music being placed most commonly in today’s television and advertisements. Blogs have been around for Internet ages, but regardless of time, blogs are still a linchpin for discovering emerging artists. Blog writers are tastemakers.

Trends 50

Trends Video Marketing Lock-In Television marketing 50