Hubspot

JUNE 22, 2018

The Question of YouTube. In 2019, Zenith predicts, internet use will outpace time spent watching TV worldwide -- by about 0.27%. That's certainly what happened to YouTube, which remains a -- if not the -- top platform for video consumption. Consider this: YouTube boasts 1.8 Facebook and Instagram Are the New TV.

Youtube 76

Youtube Facebook Marketing AI Lead Ranking 76

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Remember, we’re at the top of the funnel!

Paid Search Agency 84

Paid Search Agency Ads Campaigns Cable 84

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. What is CTV Advertising?

FAQ 52

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Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. On top of all that, internet usage itself has risen to over four billion users since last year. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

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Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generation that has truly grown up with the internet, thus affecting everything from how they work to their expectations. More Social Media Engagement.

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Paid Content B2B Marketing Paid Search Agency Generation 123

Porch Group Media

NOVEMBER 4, 2022

In simple words, Connected TV is any TV that can be connected to the internet. CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Marketing metrics such as Cost Per Completed View (CPCV) and Video Completion Rate (VCR) are used.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ConvertKit

JULY 9, 2021

And, even as live music returns in 2021, musicians can take advantage of the internet to make extra income. YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. So, with live performances off the table, how can bands make money from music?

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. There are a few characteristics that differentiate the internet from media platforms that came before it.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. To help ensure your media dollars are being spent wisely, consider the following questions: What is your current impact on the market?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. To help ensure your media dollars are being spent wisely, consider the following questions: What is your current impact on the market?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. adults with Internet access declined 1% from 82% to 81%. Why watch videos on YouTube, when the best of them will inevitably be posted on Facebook? Is the bloom off the rose?

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Social Media Facebook Forrester Media 154

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? Only 45% of Gen Z watches cable. In the U.K.,

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Convince & Convert

AUGUST 27, 2015

It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Research Your Market, in Realtime. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Hubspot

APRIL 9, 2018

And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. Next, go through both Google and YouTube search results to see what information and content already exists for a topic of interest.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

APRIL 4, 2018

The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. If you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies. Here, we’ll explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience.

Work Management 77

Work Management Marketing Management Planning Paid Search Agency 77

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. Ina Fried of Axios has more. Twitter Makeover.

Twitter 60

Twitter Facebook Peer-to-peer Cable 60

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. In an age where the brand’s target market is concerned about the nutritional value of fast food, this content could strike a chord.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

FEBRUARY 3, 2012

News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.

Cable 28

Cable Media Planning Amazon 28

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Heinz Marketing

NOVEMBER 18, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 65

Top of Funnel CAN-SPAM Internet Marketing Trade Show 65

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Hubspot

AUGUST 30, 2011

We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Some of them might surprise you.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech Advisor

MARCH 18, 2020

Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. Focus is critical in the modern marketing world.

Media 102

Media Cable Paid Search Agency Allocation 102

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Live video marketing (aka livestreaming). Tips: “Facebook and YouTube have incentivized live video.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Single Grain

FEBRUARY 7, 2020

You can choose a platform solely dedicated to live broadcasts, like Twitch , or a video platform that also includes live broadcast options, like YouTube. How to Leverage Facebook Live as a Marketing Tool. Before you start the production of any video, you need to plan ahead if you want it to succeed from a marketing standpoint.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257