illumin

NOVEMBER 6, 2023

Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials. Certain kinds of TV, like live sports, are still watched most reliably on cable networks.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. More details below.).

Cable 108

Cable Bundling Work Management Cross-Selling 108

Digilant

JANUARY 31, 2023

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. Because consumers now have access to Netflix, YouTube, etc.,

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. YouTube reaches more U.S. adults aged 18-34 than any cable network. Most used social networks on mobile. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

ConvertKit

JULY 9, 2021

YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. After you get 1,000 subscribers, fans can leave you tips of any value they want via Super Chats on YouTube. Sell digital products with ConvertKit. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. The Rise of Digital Advertising. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Convince & Convert

OCTOBER 7, 2010

Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. The percentage of online Americans who are Joiners (members of a social network) increased from 51% to 59% , a huge change in comparison to the rest of the behaviors examined. How about you?

Social Media 154

Social Media Facebook Forrester Media 154

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). While the media loves Twitter, the story is bigger than any one social network. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Hubspot

APRIL 9, 2018

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Bluetext

FEBRUARY 25, 2020

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. And why should marketers continue to invest in video advertising in 2020? So, why are video ads so popular?

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. Now, 5G could be coming to a neighborhood near you.

Twitter 60

Twitter Facebook Peer-to-peer Cable 60

Contently

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

Hubspot

FEBRUARY 3, 2012

News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.

Cable 28

Cable Media Planning Amazon 28

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. Are you making use of YouTube’s powerful and varied targeting options?

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Hubspot

MARCH 31, 2017

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. The lesson here for marketers? Patrick's Day, U.S.

Social Media 28

Social Media Facebook Media Business 28

LeadSquared

FEBRUARY 28, 2016

My interest was always people, and while I hoped to get into HR, I landed in the world of PR, which took me to social media, and finally to making me a digital marketing trainer. And now YouTube killed the TV star. Cable TV is old news, on-demand entertainment is the need of the hour. LeadSquared Marketing Automation Software.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. Mary Meeker''s Most Important Insights for Marketers. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. hours on Twitter and 9 hours on Facebook.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

JANUARY 23, 2017

You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18 What’s fascinating is the amount of time people spend with this network.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size.

Paid Content 84

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 84