Litmus

OCTOBER 21, 2021

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Chief Marketing Officer, SocketLabs. How’d you get your start in email marketing?

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Deliverability Privacy Protection Privacy Conference 74

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

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Privacy Protection Privacy Open Rate Deliverability 109

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

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ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. Accountability in marketing.

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Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Newsletters.

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Webinar Metrics Privacy Protection Trends Privacy 107

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better.

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Privacy Email Marketing Privacy Protection CAN-SPAM 60

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. When it comes to displaying data in email, should you be using images?

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Open Rate Privacy Protection Marketing Management Click Rate 85

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Can you confidently mark each of these off?

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Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. And ensure you send the perfect preview text for every email in every inbox.

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Click Rate Privacy Protection Paid Search Agency Open Rate 122

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

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Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

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Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening.

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Webinar Metrics Email Marketing Deliverability Work Management 102

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

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Email Marketing Tips Planning Deliverability 94

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Here’s what we found.

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Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JULY 7, 2021

So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone. Here’s why you should start your holiday email planning now.

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Planning Deliverability Privacy Protection Email Campaigns 107

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Our recommendation?

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Litmus

JUNE 17, 2021

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting?

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Open Rate Tips CAN-SPAM Click Rate 118

Litmus

APRIL 22, 2022

In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read. What is a responsive email and why is it important? Responsive email design best practices.

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Template Privacy Protection Mobile Marketing Click Rate 101

Goolara

FEBRUARY 26, 2019

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. Accepting this and working with it is the best tactic for any email marketer. GDPR Arrives.

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Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. To build relationships that drive business results.

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Email Marketing Deliverability Tips Work Management 97

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. We’ve made it easy to get informed in just four lessons.

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