ANNUITAS

JUNE 19, 2014

Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Q: What are Spam Traps? It impacts revenue.

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Deliverability Ideal Customer Profiles Opt-in CAN-SPAM 100

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Deliverability Work Management Marketing Management Allocation 65

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

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Opt-in Buy Privacy Policies Opt-out 100

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Current regulations for email marketing.

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Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Building a high-quality subscriber list is key for deliverability.

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box.

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ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

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Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

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Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

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Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

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Opt-out CAN-SPAM Opt-in Tips 144

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.

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Privacy Protection Privacy Open Rate Deliverability 109

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

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Segmentation CAN-SPAM Deliverability Privacy 52

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Optimizing email user experience (UX) can significantly boost CTR.

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Email Marketing B2B Marketing CTR Planning 52

ANNUITAS

AUGUST 14, 2014

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start.

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CAN-SPAM Deliverability Opt-in Domain 100

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

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CAN-SPAM Opt-out Opt-in Privacy 48

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter?

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Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

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Deliverability Top of Funnel Best Practices CAN-SPAM 181

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

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Marketing AI Email Marketing Practices B2B Marketing 62

Mailmunch

MAY 27, 2021

A lot of marketers find themselves at a point where they need people they can email – quickly and cheaply. But acting on this moment of desperation and purchasing an email list can cause more harm than good. . How can you acquire email lists? . Create an opt-in email list . Buying an email list .

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Buy Opt-out Opt-in CAN-SPAM 74

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

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Email Marketing Demand Ad Building Marketing Automation Services 97

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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B2B Marketing Opt-in Opt-out B2B 100

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion by 2027.

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Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? Consistent email engagement and deliverability.

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Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Tweet this chart ?.

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CAN-SPAM Privacy Opt-out ROI 63

TowerData

OCTOBER 25, 2022

How can you build more trust? You have to uphold the value exchange that occurs at opt-in. Start before the opt in with your invitation and message. That said, you should still validate the email at opt-in!) Show that you can be trusted right out of the gates. Confirm the opt-in promptly.

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Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Optinmonster

DECEMBER 1, 2020

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners. Let’s dive in! What Is Permission-Based Email Marketing?

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Email Marketing CAN-SPAM Paid Search Agency Rules 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Outreach

AUGUST 24, 2021

With an optimal outbound strategy, you can as much as double your SDR team’s performance , so you’ll want to understand these metrics and have a sense of what general benchmarks to strive for. A “response” can be any form of contact triggered by the email, such as a reply or a returned call. Opt-out rate. Top line response rate.

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ANNUITAS

APRIL 22, 2014

This post is part two of our series ( read part 1 here ) outlining the three steps required to ensure you have properly warmed your IP to maximize email deliverability. Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective.

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ConvertKit

JULY 21, 2020

Try ConvertKit's deliverability in action. In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need to know about the newest mailbox provider, Hey.com. Keep reading to learn more about how HEY blocks open tracking pixels and what that means for senders and their deliverability.

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Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam. Episode Transcript. Catchy, right?

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CAN-SPAM Deliverability Guidelines Google 79