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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. The Importance of Email Personalization in Marketing.

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15 Best Practices for Email Subject Lines That Can Boost Open Rates

Optinmonster

It typically tells the reader what the email is about. You can think of it as the title of a book or movie. As you can see from the example below, most people have lots of email in their inboxes. The preview text gives more information about the email campaign. 15 Email Subject Line Best Practices 1.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

You can’t just send an email to your audience and expect instant conversion. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. You can start building a relationship with them, only after you have welcomed them. So, how do you create a personalized email?

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

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How to Improve Your Email Deliverability and Avoid the Spam Folder

SmartBug Media

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.