Martech

MAY 24, 2024

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Why should you fear email jail? Because the sentences are tough, and the appeal process can be arbitrary. Getting sprung can be expensive and take your focus away from business as usual.

Budget Programs 55

Budget Programs Work Management Paid Search Agency Marketing Management 55

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. These might include shoppable emails, interactive surveys, product reviews, and many more.”. AI can write content for you, and AI can now create whatever image may be in your mind.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Porch Group Media

NOVEMBER 10, 2022

The average expected ROI is $42 for every $1 you spend on email marketing. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? Consistent email engagement and deliverability. It can be fixed.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 120

Budget Programs Long Tail Marketing Ad Frequency Click Rate 120

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. So don’t look at email as a separate thing. Unique emails or automations take time to develop.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 100

Template Privacy Protection Mobile Marketing Click Rate 100

Litmus

JUNE 17, 2021

With email as a primary method of communication—even more so since the COVID-19 pandemic began— the average person receives over 100 emails a day. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened!

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Acquire new leads ahead of the Holidays.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. Did your intended audience receive your email? Click-through rate. Bounce rate by bounce type.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Not sure what delivered means?

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Spam reports. Clean your email lists quarterly.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96