Binary Demand

APRIL 19, 2024

Implementing a strategic re-engagement program can help maintain audience interest and involvement. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. Optimizing email user experience (UX) can significantly boost CTR.

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Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Email list size or growth rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

APRIL 18, 2024

The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Email revenue and profit.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Segmentation allows for personalized content, increasing engagement and conversion rates. Quality email lists are essential for successful campaigns.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. Personalized emails deliver 6x higher transaction rates. Emails with personalized subject lines get a 26% boost in open rates.

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Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.

Click Rate 121

Click Rate Privacy Protection Paid Search Agency Open Rate 121

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? It can be fixed. Litmus Spam Testing. Sender Score.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Positive email engagement can look different to different marketers. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Try Litmus Spam Testing today.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. It is a business metric, not a campaign-level measurement.

Budget Programs 120

Budget Programs Long Tail Marketing Ad Frequency Click Rate 120

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. If your emails aren’t successfully delivered to inboxes or are going directly to spam, your offers and content, regardless of how compelling, aren’t being received.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 7, 2021

If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. You need to be ready to track more than just opens. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Can you feel it?

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Acquire new leads ahead of the Holidays.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96