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How to Audit your Email Campaigns for Better Results

Webbiquity

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Keep away from words like “free” or “Act now” to avoid spam filters. But you can also use some creativity with this; think about whether you can want to use a generic inbox (e.g.,

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions. Today’s consumers are more informed than ever about the risk of sharing their data, and they know how severe the consequences can be if their information falls into the wrong hands.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. In a world of phishing attacks and hackers, assume your audience is as skeptical as I am.

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The Best Email Deliverability Guide Ever

Act-On

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. It can be estimated, but as a sender, you’ll never know the exact inbox rate. How can this be?

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How to Design Emails to Reach the Inbox

Adobe Experience Cloud Blog

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Privacy policy URL. Common Spam Signatures to Avoid. You don’t want the end up caught in spam. Phishing URL. Company name.

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10 Best Practices for Using Links in Emails

Adobe Experience Cloud Blog

This seems obvious, but mistakes can be easily made here. This may look like phishing. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like. Avoid doing this in your emails, as recipients may perceive them as phishing emails and mark them as spam.