Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Middle: Here, the prospect downloads a white paper or signs up for a webinar. This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 125

B2B Marketing B2B Planning Brand Identity 125

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

Ideal Customer Profiles 101

Ideal Customer Profiles Case Study Case Studies Opt-out 101

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Launch Marketing

JUNE 15, 2022

At this stage, content such as checklists, calculators, case studies, vendor comparisons, white papers, reports and webinars based on each persona is best. Consideration content should help them understand your specific product or service offering and the value it delivers. Outreach & Sales Efforts.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. The comparison over time illustrates how the buying process in B2B is changing. Below are three points that stood out in the paper. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content. You could also build an offer, such as a comparison guide, that showcases the differences in solutions. For example, Offer A is an awareness white paper.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

PureB2B

APRIL 22, 2022

In-depth and carefully researched white papers are valuable to savvy B2B tech buyers because they simplify the research process for them. Case studies are one powerful way to communicate this. If you create a comparison chart, you get to choose which features to highlight versus your competition.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Middle: Here, the prospect downloads a white paper or signs up for a webinar. This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Webbiquity

MARCH 31, 2022

Transparency can be as simple as offering an online product comparison tool. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. Comparison Content. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. Comparison Content. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

Contently

MARCH 22, 2022

BOFU content often includes case studies, product reviews, white papers, and direct product comparisons. What’s the primary pain point people look to solve with your product or service? Which objections do prospective buyers mention most often on a sales call? Zapier is an excellent example.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

SmartBug Media

DECEMBER 11, 2019

White papers. In MOFU, you’ll want to offer pieces like: Comparison guides—be sure not to compare vendors at this point; instead, you’ll want to compare solutions. BOFU content offer ideas include: Case studies. Vendor comparisons. Case studies. Research reports. Middle of the Funnel (MOFU).

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

Anyword

DECEMBER 1, 2021

In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Porch Group Media

MAY 4, 2021

Here is a quick comparison on the different types of data available to marketers: 1 st party data is information a brand has collected about their customers and prospects. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. percent compared with 8.4%

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers that contain personalized research, simple diagnostic assessments, relevant case studies and personalized solution recommendations serve best during this stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Hubspot

MARCH 14, 2018

Let me show you a comparison. But ultimately, whitepapers are the academic papers of marketing content. With that in mind, here are two use cases for a whitepaper: A Technical Case Study. It's been said that case studies, like ebooks, are very different from whitepapers.

FAQ 100

FAQ Case Studies Case Study Comparison 100

Rev

OCTOBER 2, 2019

Your tone of voice can start passive, like the paper man dropping by with relevant reads and solutions to their everyday pain points. As you share this game-changing content you can start to sprinkle in promotional pieces using the 80 / 20 rule — 80% thought leadership and 20% sales-focused content (like case studies and comparison charts).

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Porch Group Media

APRIL 15, 2021

These results represent an increase from last year’s study, which found that 53% of organizations spend between 26% and 50% of their overall marketing budgets on social media advertising. This is higher than any other form of online media, including retailer websites, price comparison websites, and multi-brand websites.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

SmartBug Media

JULY 21, 2020

Because so many manufacturers deal with technical or complex topics, you can benefit from creating research- or industry-related reports and white papers. Comparison sheets are another great way to help convert buyers in this stage.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. The content your team creates– whether blog articles, videos, ebooks, or case studies– will serve as more than just resources housed on your website. Email Promotion.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sharpspring

JANUARY 20, 2021

When it comes to comparisons between inbound marketing and outbound marketing, there is one main factor that differentiates the two marketing styles; one is invasive and the other isn’t. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

nDash

JULY 28, 2022

For example, you hire a freelance writer to write a case study, develop copy for a one-pager, or write metadata content for a web page. Text comparison tool: Diff Checker. Dead-set on creating a 15-page white paper from scratch? Empower Your Team to Do Their Best Work. Creative inspiration: Really Good Emails , AdAge.

Copywriting 52

Copywriting Top of Funnel Work Management Advertising Agencies 52

Marketing Insider Group

AUGUST 3, 2015

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. pricing, testimonials, case studies, etc.).

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Launch Marketing

FEBRUARY 24, 2021

Here, a more in-depth white paper or eBook showing key considerations and capabilities is appropriate. Providing a case study that showcases the success of others who use your product or service or sharing product comparisons that show how your brand stands above others is recommended.

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Leads 62

The ROI Guy

JANUARY 25, 2011

For these technology decision makers and influencers, content is an all important decision catalyst, with buyers researching opportunities, solutions, technical specifications, financial justification, success stories references and competitive comparisons. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Porch Group Media

JUNE 3, 2021

This is higher than any other form of online media, including retailer websites, price comparison websites, and multi-brand websites. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. Click here to read.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions—particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. percent compared with 8.4%

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162