ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. And, CEOs are unhappy.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 90

Paper Promotion SME Content 90

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Techniques for structuring white paper content to frame a buyer's evaluation factors in your favor. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Techniques for structuring white paper content to frame a buyer's evaluation factors in your favor. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers.

Paper 120

Paper SME Best Practices Case Study 120

Content4Demand

NOVEMBER 6, 2018

And blogs should be a priority component of your content marketing strategy. The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. Tip #9: Include Statistics, Quotations and Case Studies. Blogs are popular. Write posts.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

ClearVoice

OCTOBER 11, 2021

You’ve realized the value of Teamlancing and you’re scaling content like crazy. As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. You may not have a super comfy content marketing budget when you’re hiring content creators.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. Another benefit is you can also use these assets for net-new account content—with the participants’ permission.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Valasys

NOVEMBER 5, 2019

The credibility of email marketing extends beyond just lead generation to establish trust at first contact with a B2B lead over email, for the sales conversions to expedite. According to a study from Marketing Sherpa, the primary reason people unsubscribe from or stop reading emails is the lack of relevant content.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME).

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

DivvyHQ

FEBRUARY 18, 2020

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Ad Building 75

Ad Building Content Trust Marketing Planning 75

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

DivvyHQ

FEBRUARY 18, 2020

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Ad Building 52

Ad Building Content Trust Marketing Planning 52

DivvyHQ

FEBRUARY 18, 2020

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Ad Building 52

Ad Building Content Trust Marketing Planning 52

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. Step Two: Study Their Portfolio. trillion to the U.S.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Integrated B2B

MARCH 4, 2020

For example, it could present the results of a study or research conducted by your company, or it could explain a new technology and how it addresses a market need in a new way. Although it’s often a cliché, for most industrial and tech companies, the SMEs are actually their key differentiators. So let’s prove it!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Hinge Marketing

NOVEMBER 3, 2021

The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients.

Consulting 124

Consulting Work Management Marketing Management Webinar Metrics 124

Rev

OCTOBER 4, 2023

The short answer is creating and distributing high-quality content that resonates with your target audience. Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. But that’s easier said than done!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. In fact, high-quality writing is more important than ever.

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Other popular digital marketing tools in this category: Salesforce, Microsoft Dynamix, Infusionsoft, Zoho CRM. Digital Marketing Software Example: WordPress.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. content spinning, link building, doorway pages) with whitehat tactics (creating useful content, social sharing) and details 10 white-hat techniques for achieving SEO success. The Myth of Content Marketing, the New SEO & Penguin 2.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. content spinning, link building, doorway pages) with whitehat tactics (creating useful content, social sharing) and details 10 white-hat techniques for achieving SEO success. The Myth of Content Marketing, the New SEO & Penguin 2.

Resources 100

Resources SEO Best Practices Burn Rate 100

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting. Do young people not appreciate the many to many nature of Twitter, preferring the 1:1 paradigm of text messaging?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Directive Agency

JULY 26, 2016

Go with someone that already knows how to market successfully for your business. Social Proof, Testimonials, Reviews and Case Studies. In all other cases my recommendation is to understand the company and their process and see if it makes good sense. SEO & Content Marketing Consulting Director from Sydney Australia.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76