Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research can include customer surveys, sales team interviews, reviewing internal data, and more. And remember: what you think a customer wants and what they really want are often very different. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in.

Loyalty 202

Loyalty Brand Identity Branding Ad Building 202

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 131

Rules B2B Marketing Work Management Customer Satisfaction 131

SendX

AUGUST 27, 2020

A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. RingBlaze Source: RingBlaze A comprehensive business phone system is a must when it comes to good customer service.

Marketing Automation Services 369

Marketing Automation Services Marketing Management Tools Customer Satisfaction 369

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Compelling content helps build a bridge with customers and transforms complex ideas into accessible, engaging narratives. Transform Workplace Dynamics with Strategic Internal Communication Content in HR?

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Seismic

MAY 13, 2024

In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. To better understand the critical role enablement technology plays in empowering GTM teams across the globe, Seismic recently surveyed nearly 2,000 managers and senior leadership figures across GTM roles.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Software 52

Only B2B

JUNE 21, 2023

ABM is a precise marketing strategy that concentrates on specific accounts or customers, instead of adopting a broad approach. In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Martech

DECEMBER 14, 2023

It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Without alignment, marketing efforts might not fit or work well with other departments like sales or customer service, causing process inefficiencies.

Digital Experience Platform 122

Digital Experience Platform Marketing & Strategy Business CMO 122

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Many media platforms provide brand lift studies.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. You know, the drill: be nice to your customers, sort out their issues quickly, and they stick around forever.

Marketing Websites 111

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 111

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

SalesGrape

OCTOBER 9, 2023

Unlike emails or online advertisements, which can often feel impersonal and easily ignored, a phone call allows for real-time interaction between sales representatives and potential customers. Their team made proactive calls to follow up on website inquiries from potential customers.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

SalesGrape

SEPTEMBER 14, 2023

To maximize your lead generation efforts and improve conversion rates, it is essential to create ideal customer profiles (ICPs). An ICP helps you identify and target the right prospects who are most likely to become valuable customers. This personalization increases the chances of converting leads into paying customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Adobe Experience Cloud Blog

DECEMBER 18, 2018

That’s why you need to conduct surveys. Truth be told, most of us don’t enjoy taking surveys if we’re honest. People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Does this mean you should give up on surveys? They expect you to respect their time. Absolutely not!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 323

Top of Funnel Work Management Marketing Management Content Marketing 323

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. You can also add links to relevant case studies, if any. Click here to take the survey 3. Sales isn’t easy.

Sales Cycle 90

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 90

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

DECEMBER 10, 2021

According to a study by Gartner in 2020, almost 32% of senior marketing executives believe that marketing data and data analytics have not had a significant impact on their organization due to the presence of poor quality data. A better understanding of the customer helps to understand what the customer wants from the organization. .

Customer Satisfaction 105

Customer Satisfaction Ideal Customer Profiles Marketing Management Lead Scoring 105

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Click To Tweet Understand the importance of customer journey and intent. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

OCTOBER 5, 2022

In the worst-case scenario, there will be direct conflict. In either case, disengaged employees take a toll on teamwork and morale. For example, having a disengaged employee in a customer-service role could lead to mismanaging customers and directly impact the bottom line. More importantly, it’s 100% a managerial problem.

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. In a hurry? No worries!

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

ClearVoice

AUGUST 1, 2023

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. They directly help the customer grow and achieve their goals while strengthening the relationship with their company.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Convert

DECEMBER 8, 2020

They successfully ran card sorting research with different groups of their customers—experienced travelers or business travelers—that enabled them to create a more streamlined site architecture. With usability testing as a main user research method, you’re able to identify users’ overall satisfaction with your product. Online Surveys.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

EveryoneSocial

FEBRUARY 9, 2021

As workforces become more remote and distributed, managers and leaders need to find ways to promote employee satisfaction. Retention, employee engagement , and job satisfaction will all contribute to company success. What is Employee Satisfaction? Employee satisfaction measures how happy or content people are with their jobs.

Customer Satisfaction 100

Customer Satisfaction Lead Ranking Work Management Webinar Metrics 100

Martech

OCTOBER 5, 2022

.” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. Successful marketing ‘lights up’ customers’ brains. Most customers know that we can track (almost) everything that they do.

Intent Data 98

Intent Data Marketing Management Word of Mouth Customer Satisfaction 98

Convince & Convert

JULY 1, 2014

What they did have, though, were happy customers. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. They didn’t want to go right out and say, “Hey, thanks for being our customer. Only customers who were considered “brand fans” were asked to join the Summit Club.

Budget Programs 165

Budget Programs Word of Mouth Case Study Case Studies 165