Digilant

MAY 7, 2019

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Download the case study here: Case-Study-CPG-Brand-Targeting-Millennial-Moms.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Download the case study here: Case-Study-CPG-Brand-Targeting-Millennial-Moms.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

LiveRamp

APRIL 18, 2019

The Data Store includes over 65 Facebook-approved data providers offering third-party data sets of all types (financial, demographic, transaction, location, etc.). The post Case Study: Driving Performance on Facebook with LiveRamp’s Data Store appeared first on LiveRamp.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

SalesGrape

JUNE 5, 2024

Conduct market research to identify the demographics, preferences, and pain points of your potential customers. Use real-life examples and case studies to support your claims. During calls, they addressed objections by sharing success stories and case studies.

Marketing Management 77

Marketing Management Allocation Lead Scoring Lead Ranking 77

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 275

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 275

The Point

SEPTEMBER 17, 2014

A large part of the power of marketing automation is the ability to tailor your message automatically based on both demographic and behavioral criteria,” says Sewell. “By All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Martech

MAY 21, 2024

Hyper-precision marketing narrows the scope further by layering behavioral, contextual and inventory-based data onto a demographic segment. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location.

Paid Search Agency 92

Paid Search Agency Ads Campaigns Ad Building 92

Heinz Marketing

APRIL 30, 2024

This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience. Traditional demographic targeting parameters often fall short, necessitating a more nuanced approach.

Account Based Marketing 102

Account Based Marketing B2B Marketing B2B ABM 102

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Brand Identity 347

Brand Identity Branding Advertising Agencies Content 347

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Customer data-driven segmentation and insights can help focus survey questions on observed behaviors, customer profitability, key demographics and other valuable dimensions.

Marketing AI 106

Marketing AI Research Paid Search Agency Customer Surveys 106

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. This approach also provides data about specific demographics. Do you want to learn about the types of qualitative research and some examples of methodologies?

Research 99

Research Case Studies Case Study Skype 99

Act-On

NOVEMBER 15, 2023

With your research in hand, you can create (or refresh) personas with details such as background, demographics, challenges and frustrations, and more. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

illumin

MAY 9, 2024

Identify new audiences and segments It also helps in pinpointing and creating new audiences and segments, as it gives you insight into which demographic is responding well to your campaigns. In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies.

Advertisements 105

Advertisements Advertising Brand Identity Branding 105

Trade Press Services Newsletter

JUNE 1, 2023

It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Launch Marketing

MARCH 2, 2023

In the B2B space, LinkedIn is, in most cases, always a good option for you. The users are already in the right mindset, and not just scrolling for pleasure, which is more often the case on other platforms. The platform is primarily used by business professionals and is not always suitable if you were operating in the B2C space.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Only B2B

APRIL 30, 2024

The profile goes beyond demographics and includes parameters like: Firmographics: Company size, growth rate, revenue, business type. Demographics: Understanding the decision-makers (CMO, CFO, IT director) within the company influencing purchasing decisions for your offerings.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Case studies. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Martech

FEBRUARY 22, 2024

It also means diving deeper into specific demographics by segmenting already niche markets. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Dig deeper: B2B content marketing: Driving success through strategic content creation 3.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Tactics 98

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. AI delves deep, segmenting and pinpointing specific audience groups based on their behavior, interests, and demographics.

Marketing AI 259

Marketing AI Distribution Content Marketing Content 259

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. Case studies offer this outsider perspective on your product and help boost your credibility.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

FEBRUARY 20, 2024

Build personas based on key roles using demographics and industry-specific attributes. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories. B2B marketers need to know the kinds of businesses that purchase their product or service.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Inbox Insight

MAY 24, 2024

How will you ensure the leads match our ICP based on demographics, firmographics, behaviors, and technographics ? Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. How do your pricing and contract structures compare?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. This partnership combines Comscore’s demographic data on digital media with Fyllo’s targeted cannabis user purchase data.

First-Mover Advantage 116

First-Mover Advantage Demographics Privacy Trigger Marketing 116

Top Rank Marketing

MAY 29, 2024

Understanding your target audience — their demographics, interests, pain points, and social media behavior — is a firm foundation for building a successful plan. Consider factors such as audience demographics, content formats supported, and engagement mechanisms available. You should aim to give value to the community with every post.

Social Media 72

Social Media Media Plans Planning B2B Thought Leadership 72

Tiecas

JUNE 4, 2024

Develop detailed buyer personas that outline their demographics, pain points, interests, and preferences. Case Study Generation: AI can help identify key insights from customer success stories and create compelling case studies that highlight the value of your products or services.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Heinz Marketing

MAY 17, 2023

With content intelligence, B2B marketers can create personalized content journeys that are based on each buyer’s unique firmographics, demographics, interests, and behaviors, delivering the most relevant content at each touchpoint. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

PathFactory

MAY 24, 2024

There are many types of AI capabilities that we can and should be using in our ecosystems that we aren’t today across many use cases. A blend of traditional AI and generative AI are needed with different types in play depending on personas, use cases, and lifecycle stages. Making the Shift to Signal-Based B2B Marketing.

Forrester 52

Forrester Marketing AI Marketing Analytics Tools Process 52

Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. Your brand can tailor its marketing efforts to specific demographic groups or areas of interest. Niche targeting. Brand credibility.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

ClearVoice

MAY 6, 2024

These insights will help you tailor your content for demographics, buying journeys, and engagement levels. While short-form videos may appeal to a younger demographic, decision-makers might favor in-depth white papers. Content Formats Variety is key. Maintaining brand consistency and message quality is key.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

SalesGrape

OCTOBER 10, 2023

Case Study: Company X’s Success with Digital Marketing To illustrate the effectiveness of digital marketing in B2B lead generation, let’s consider the case of Company X. This technology company wanted to expand its customer base and increase revenue through targeted lead generation efforts.

Telemarketing 93

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 93

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Traditional marketing data: not a good idea.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71