Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Stevens & Tate

SEPTEMBER 28, 2021

Today, online content plays a critical role in marketing your business. But, did you know that it is also critical for building customer loyalty? Additionally with attraction marketing , what you put out there affects how you look. Additionally with attraction marketing , what you put out there affects how you look.

Loyalty 75

Loyalty Lead Ranking Marketing Qualified Leads Top of Funnel 75

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. Every company’s client retention strategy will look different.

Tactics 234

Tactics Effectiveness B2B Marketing Management 234

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. It’s not an easy move from the voice of the customer to the heart of the customer, but the hard work will be worthwhile when you reap greater returns on your marketing efforts.

Case Studies 324

Case Studies Customer Surveys Trust Marketing Forrester 324

NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. Professionalism : A well-designed and professional-looking website conveys trust and credibility. It’s what I preach.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 311

Marketing Automation Services Marketing Budget Paid Search Agency Service 311

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. Quick Takeaways. Image: Monetate.

Marketing & Strategy 278

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 278

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SalesGrape

OCTOBER 9, 2023

Telemarketing’s Role in B2B Marketing: Unveiling the Power of Voice In today’s digital age, where email marketing and social media campaigns dominate the landscape, it is easy to overlook the power of voice communication. However, telemarketing remains a vital tool in B2B marketing strategies.

Telemarketing 87

Telemarketing B2B Marketing Budget Programs B2B 87

Marketing Insider Group

OCTOBER 15, 2019

Influencer marketing is a hot topic these days. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks. As it happens, a study presented during the event showed that $1.3 It’s the Wild West out there when it comes to influencer marketing.

Activities 210

Activities Marketing Agencies 2 Paid Search Agency Case Studies 210

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 115

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 94

Media Brand Identity Branding Storytelling 94

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. B2B lead nurturing is all about identifying when your marketing-qualified leads are ready to be passed over to your sales team.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Mailmunch

MARCH 30, 2021

That is a case study of customer loyalty. And you are not alone, many consumers feel attached to certain brands that they don’t want to buy from any other companies on the market. What is customer loyalty & How to measure it? First, let’s start with the definition of customer loyalty. .

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 275

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 275

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. That’s no coincidence.

Conversion 195

Conversion Top of Funnel Content Lead Nurturing 195

SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts. This is where ABM comes into play.

Account Based Marketing 94

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 94

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. This transparency fosters trust and streamlines the negotiation process. This positions your company as a trusted partner with specialized expertise.

Marketing Websites 111

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 111

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution.

Marketing Funnels 99

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 99

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. This has been documented in many, many, many studies. Get the daily newsletter digital marketers rely on.

Business 113

Business Loyalty Paid Search Agency Acquisitions 113

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. Typically, sales, marketing and management-level personnel will have the largest networks and can generate the most impact. What Are Brand Ambassadors?

Work Management 97

Work Management Brand Identity Branding Peer-to-peer 97

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 101

Social Media Ideal Customer Profiles Media Customer Satisfaction 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Product launch marketing helps your solution get the exposure it needs to succeed. It also builds customer loyalty.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. T he best channels and types of content in B2B. And yet both should.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45