Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Marketers have been at the forefront of digital transformation for several years now. Quick Takeaways.

Top of Funnel 341

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 341

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. A recent study shows that 70% of search engine users prefer learning about companies through original content instead of ads. Not exactly. What’s the Difference? Here’s an example.

Paid Search Agency 255

Paid Search Agency Paid Content Search Marketing Lead Scoring 255

Marketing Insider Group

FEBRUARY 13, 2023

As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies. Although it can be a challenge, B2B marketing an exciting process that delivers real results. What Is B2B Marketing? Software Companies.

Marketing Budget 284

Marketing Budget B2B Marketing B2B Planning 284

Marketing Insider Group

FEBRUARY 2, 2021

If not, you can adjust your strategies accordingly. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. First, consider the essential elements of an overarching marketing plan. Organized marketers are 397% more likely to report success.

Paid Content 262

Paid Content Marketing Budget Paid Search Agency Advertising Channels 262

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Source: Semrush. Source: G2.

Budget Programs 290

Budget Programs Paid Content Planning Startups 290

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 262

Enterprise Management Paid Search Agency Examples Advertising Agencies 262

Marketing Insider Group

SEPTEMBER 15, 2015

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. It’s true that content marketing is democratizing , and video is no exception. B2B Content Marketing Tutorials.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100