B2B Marketing Directions
DECEMBER 20, 2020
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.
Contently
JUNE 29, 2017
The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. I think this is a valid strategy, but if you’re going to do it, you want to hit them with mid-funnel content (case studies, ROI calculators, etc.),
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Valasys
JANUARY 17, 2020
B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers.
Hubspot
JANUARY 27, 2020
You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.
SmartBug Media
MARCH 19, 2021
5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world.
Biznology
AUGUST 16, 2018
But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue. That kind of growth is much more valuable, as you can attribute it to revenue. Attribution modeling is the solution to the paradox.
Marketing Insider Group
AUGUST 20, 2020
This is just one reason why accurate digital attribution is so important. IAB defines attribution as “the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to the desired outcome, and then assigning value to each of these events.”.
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