Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Allocadia

MAY 23, 2023

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We They didn’t have a fair way to measure pipeline contribution, which led to a lack of confidence in ROI measurements. Spreadsheet Nightmares It wasn’t as if the marketing team wasn’t trying to evaluate the ROI of their programs.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Each lead generation avenue comes with its own means of tracking data and ROI. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Bannersnack

MAY 12, 2020

In this case study, I want […]. Some of them are most likely targeting the same audience as you are. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. But that’s not necessarily true.

Case Study 116

Case Study Case Studies Spending Studies 116

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology.

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success. There are 5.59

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Contently

APRIL 15, 2016

A framework for measuring and optimizing luxury content for maximum ROI. The post The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI appeared first on The Content Strategist. Emerging trends transforming luxury content, including influencer marketing, streaming video, and virtual reality.

Case Study 113

Case Study Case Studies ROI Studies 113

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. Check out more ROI guides below: How to Measure the ROI of Video.

Top of Funnel 218

Top of Funnel ROI Content Marketing Case Study 218

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Improving data quality drives Marketing ROI. Read the case study. High lead volume is great, but not if the contact and account data is incomplete or inaccurate.

Case Study 56

Case Study Case Studies Studies ROI 56

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 95

ROI Work Management Marketing Management Case Studies 95

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Contently

NOVEMBER 30, 2016

Content marketers are obsessed with tying their work to ROI, and rightfully so. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing. As you flip through, you’ll learn how: Coca-Cola scaled an international publication to 25 countries.

Case Studies 60

Case Studies Case Study ROI Studies 60

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Biznology

JULY 15, 2013

However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. In this Webinar, he reveals some of the secrets behind them all.

Case Study 80

Case Study Case Studies Social Media Studies 80

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. 42% report an ability to prove ROI. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Webbiquity

FEBRUARY 25, 2016

His ROI increased by 34%…. Think about it: if the above paragraph did not mention anything about Ned’s search engine ranking and ROI, would you still feel “compelled” to read it? This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand. When increasing ROI through segmentation is your goal, don’t be afraid to get experimental with A/B testing.

Segmentation 97

Segmentation ROI SMS Demographics 97

Allocadia

APRIL 2, 2019

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We They didn’t have a fair way to measure pipeline contribution, which led to a lack of confidence in ROI measurements. It wasn’t as if the marketing team wasn’t trying to evaluate the ROI of their programs. Spreadsheet Nightmares.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Search Engine Journal

APRIL 25, 2022

Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways To Improve Inbound Marketing ROI appeared first on Search Engine Journal. Wish your leads were worth your team's time?

Inbound Marketing 109

Inbound Marketing ROI Case Study Case Studies 109

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. Cisco reported they achieved 281% ROI through social listening. This boosted the ROI of their ads by using that image. Do these case studies convince you of the value of social media monitoring? DELL : Had a online community called Idea Storm.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

OutboundView

JANUARY 19, 2024

Evaluating the ratio of leads generated by SDRs that eventually convert into closed deals provides insight into the overall ROI and efficiency of the SDR team in contributing to the sales pipeline. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In some cases, we’re looking at the people who are @-mentioning all of our handles.

Social Media 94

Social Media ROI Work Management Marketing Management 94

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. ” How to improve marketing ROI with clean data. Here’s a data-driven strategy for better understanding use cases.

De-duplication 132

De-duplication Marketing Automation Services ROI Aggregators 132

Contently

AUGUST 25, 2016

The post Case Study: How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year appeared first on The Content Strategist.

Case Study 60

Case Study Case Studies Studies ROI 60

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. This is just one case study among many we could cite.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. Boost up the participation of their Brand Loyalty program nationwide. Measure Loyalty sign ups vs. control.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 141

Case Studies Case Study Social Media Studies 141

KoMarketing Associates

SEPTEMBER 11, 2018

While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing? Obviously, every case isn’t like the one mentioned above. Obviously, every case isn’t like the one mentioned above. Because it’s important to their brand. Let’s dig in.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Image Source.

Paid Search Agency 313

Paid Search Agency Content Marketing Companies Case Study 313

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Content is like a piece of furniture. In summary….

ROI 91

ROI Effectiveness Planning Content Marketing 91