Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Use In Multiple Formats.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . Pro Tip 2: Check out this buyer’s persona tool to generate a customizable buyer’s persona for your brand. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Webbiquity

MARCH 25, 2021

Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Unless you find a good way to source testimonials, you’ll have difficulties with other tips you’ll find in this article. Go a Step Further with Video. Be Proactive.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Buffer

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events. Tip 1: Get the timing right.

Case Study 75

Case Study Case Studies Social Media Planning 75

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Optinmonster

JANUARY 24, 2024

That’s why I’m sharing OptinMonster’s 7 top tips for getting great testimonials. Go 1 Step Further: Conduct a Case Study 7. Let’s get started with OptinMonster’s first tip for collecting testimonials. You can apply most of the tips in this article to your automated workflow.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Social Media 126

Social Media Practices Video Marketing Media 126

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? A Billion New Consumers in Emerging Countries Will Tip the CPG Market Balance.

Marketing AI 537

Marketing AI Stats Planning Case Studies 537

Contently

MAY 4, 2023

But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs. Examples include social posts, Q&A blog posts, social videos based on a recorded conversation, and so on. Can you leverage your cover performer’s historic relationships?

SME 190

SME Work Management Tips Content 190

Navigate the Channel

MAY 22, 2023

Once you’ve laid the foundation, or adjusted it after you realized you needed a plan, follow these tips for planning your social media content in advance: Tip #1: Use a Calendar To start, you’ll want to use a calendar for planning. Know your comfort area and remember you’re aiming for consistency.

Social Media 65

Social Media Planning Tips Media 65

Vidyard

NOVEMBER 5, 2020

But did you know you can use video to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Video is easier than you think.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Let’s do a video! – Why not And I couldn’t say no.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Online Marketing Institute

AUGUST 17, 2018

The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit. To kick-start the campaign, it made an ad video that showed the celebrities promoting the idea of #LiveUnlimited. It lasted for 95 days.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Biznology

OCTOBER 30, 2019

What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers. The study found, for example, that one of the top reasons for rejecting a vendor is a low-quality sales presentation. Visualization, not video.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Martech

APRIL 5, 2022

Here are five tips to help drive user adoption of new martech tools. Tip #1: Build a super user group and make them your advocates. Tip #2: At launch, don’t be afraid of training tactics that won’t scale. Tip #3: Offer a variety of ongoing training resources. Get the daily newsletter digital marketers rely on.

Budget Programs 103

Budget Programs Peer-to-peer Work Management Marketing Management 103

Biznology

AUGUST 30, 2018

Buyer Enablement Video. Take video, for example. What is a logical objective for a video designed for buyer enablement? You’ll want your video to come to the point quickly, and stop there. Interactive Buyer Enablement Video. Different versions of videos.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. During our webinars, I’ve been able to pick up little tips from him like when to pause, how to calm my nerves, and what to include in my talk track. I spent a few minutes researching branded podcasts just in case.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. And if another site references your content — such as the results of a survey or study — you can reach out and ask if they can add a backlink. Learn more about content strategy.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Top of Funnel 161

Top of Funnel Video Marketing Conversion Content 161

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Seismic

NOVEMBER 21, 2023

If you’re a sales or enablement leader looking to roll out sales coaching programs or optimize your current tactics, peruse 10 of our best sales coaching tips below. Play video 4. The post 10 sales coaching tips to elevate your impact appeared first on Seismic. So, decide which outcomes you’re after, and work backward.

Tips 59

Tips Peer-to-peer Work Management Training 59

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Vidyard

JUNE 15, 2020

Some salespeople understand the value of video intuitively. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. Activate The Virtuous Cycle of Video Sales. Ask around.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

NOVEMBER 5, 2020

But did you know you can use a video resume to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. This you already know.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Kapost

FEBRUARY 13, 2017

Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Consider these facts: 46% of B2B technology buyers have made a purchase after watching a video.

Social Media 78

Social Media ROI Video Marketing Tips 78

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Case studies.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Tiecas

OCTOBER 30, 2023

Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? There are plenty of list cleaning service providers available.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Video brings your employer brand to life in memorable ways that other content can’t consistently achieve.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 99

Research Case Studies Case Study Skype 99

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? We explore 7 tips to help you get the most from video creation. Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48