Survive and Thrive: Manage Your Marketing Budget Through Tough Times
Heinz Marketing
OCTOBER 19, 2023
If you provide a case study or a customer referral, can they cut you a deal? But in tough times, a clear focus on strategy is key – your targeting, messaging, sales and marketing alignment, and lead flow need to be optimized and agreed upon to really maximize your efforts and your dollars. It’s a no-win situation.
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