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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

Photography, reading, and political causes are all very good interests for people we classify as “seekers.” In your opinion, what is the best way to measure results in content marketing? However, the checklist above is a great starting point, and I’d definitely recommend using any/all questions you see as a good fit.

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How to Use Guest Blogging for High-Quality Link-Building

Valasys

How to Prevent Your Guest Blogging Practices to be Classified as Spammy. The headlines should be molded in a way that compels the readers to continue with your post, promises a definite value, and reflects professionalism. Having a link within your content acts as an editorial link that gives you a lot of SEO benefits.

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Google Ads. Remember to use the ad extensions and site links well. Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Now, just a quick tip – you can have your Ads appear in other websites as well. Facebook Ads. It’s true.

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Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

Adobe Experience Cloud Blog

Typically, the most common (although not used enough, in my opinion) method for reactivation is via email. A marketer typically has a list of customers, with as many as 25-50% of these people classified as “inactive”. The goal is to encourage them to become active again. Why Should You Do a Reactivation Campaign?

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. Here’s how.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics

Heinz Marketing

First thing’s first, a few definitions: What is predictive analytics in marketing? making a purchase, clicking on an ad). Logistic regression and gradient boosting machines are commonly used for propensity modeling. Propensity models are typically binary classification models that predict the probability of an event occurring (e.g.,

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The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. They are classified into two types: Hard Bounce. So how do we fix that? Will you call that a SPAM?