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How to Improve Online Conversion Rates

seo.co

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. Yet many marketers and webmasters end up with CTAs that don’t stand out in any meaningful way. This often represents a huge loss in potential conversions. Coloration. Offer a Strong Value.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. What Are Emotional Headlines? How Emotional Headlines Drive Traffic.

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How To Create Inspiring Personalized Emails

Litmus

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. What are personalized emails?

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. We get it, but every additional field can decrease conversion rates.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. A 45% increase in conversion rate.

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What is a Good Landing Page Conversion Rate?

ConvertKit

The key to increasing your landing page conversion rates is to start from a strategic foundation as you create each element. But first, you need to know what an effective landing page conversion rate looks like. What are good landing page conversion rates? Conversion Rates graph from Unbounce.