Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator
Martech Advisor
JANUARY 8, 2020
Some of the key attribution models are first-click, last-click, linear, and U-shaped attribution. Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email.
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