The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Look at the Search Terms Report The Search Terms report from Google Ads provides advertisers with a list of the phrases that people are actually typing into Google before clicking on the ads.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

APRIL 12, 2021

Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. percent of users only click on the first result. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

SmartBug Media

FEBRUARY 5, 2020

When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. This SERP feature aims to answer a user’s question immediately. Identify and Capture Search Intent.

SEO 87

SEO Tips SERP Content 87

Atomic Reach

MARCH 15, 2019

Although marketers cannot directly access RankBrain, enough information is available about it that people can optimize their content and give it a better chance of being seen as worthy of being near the top of search engine results pages (SERPs). Getting started is as simple as creating genuinely helpful content.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Appearing in the top 3 results is excellent because your click-through rates skyrocket the closer your get to #1, as shown in the image provided by Backlinko below: Appearing on the first page at all, within the top 10 results, is also useful.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? While a meta description is not exactly a ranking factor, it allows you to get the attention of search engine users and win more clicks. Bounce rate. Google has stated time and time again that bounce rate is not a ranking factor.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. More than 30% of them click on the first item on the search results while less than 10% make it to the second page.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Bluetext

MARCH 25, 2020

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Choosing keywords that are relevant to your website can earn you a spot on the first page of the SERPs, automatically earning you credibility and trust from search users.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

Bluetext

AUGUST 8, 2019

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Choosing keywords that are relevant to your website can earn you a spot on the first page of the SERPs, automatically earning you credibility and trust from search users.

Paid Search Agency 20

Paid Search Agency Design Marketing Websites SEO 20

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Next, right-click on the page and select “Inspect” from the toolbar. Click on “Lighthouse.” Click on User-agent: SEMrushBot-desktop.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

seo.co

JULY 26, 2021

It’s not about your personal feelings as you scroll through the search engine results pages (SERPs). Click-through rate (CTR). Dwell time. Bounce rate and exit rate. But it hasn’t had a significant impact on SERPs yet. Have you heard about Google Page Experience? More on that in a moment.

Google 98

Google SEO SERP Dwell 98

Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 80% of marketers say video has increased dwell time on their website. Click here to download it for free right now!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Optinmonster

FEBRUARY 15, 2024

This perceived authority can positively influence your website’s click-through rates (CTRs) from search results. This can indirectly influence SEO by generating more backlinks and improving behavioral signals like dwell time and bounce rate. 3) Does social media help SEO?

Social Media 87

Social Media SEO Media Lead Scoring 87

Single Grain

FEBRUARY 15, 2022

Using both formats is ideal, as readers won’t necessarily click on the anchor text. Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. 14% increase in clicks. Sometimes they need to see the title of the post. ??.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Click To Tweet. What does this mean?

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Click here to download it for free right now! Bounce rate. Long-Tail Keywords Only.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

AUGUST 7, 2019

Although we can’t guarantee they’ll skyrocket your website to the first page of Google SERPs, they’ll definitely help your search engine optimization efforts. Click here to download it for free right now! Click here to download it for free right now! Improved conversion rates and site performance. Compresses images.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Single Grain

APRIL 17, 2023

And the right SEO strategy can help you get to the top of the SERPs. By ranking in the SERPs, you get the chance to grab your target persona’s attention which can lead to higher conversions. When they click on one of your ranking pages, you can keep them engaged if you answer their search query with the solution they are looking for.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

NOVEMBER 14, 2023

This can lead to higher conversion rates and customer loyalty. ? With how much people are taking advantage of tools like Google Bard or ChatGPT , they often want to go straight to those sources instead of the SERPs. Last Thoughts on AI Marketing Automation Overall, the future of AI marketing automation is very bright.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52

ClearVoice

AUGUST 27, 2019

SEO #contentmarketing Click To Tweet. High bounce rates. Low dwell times. If you’re unable to deliver that, it’s fairly likely they will just click back to Google to find a website that can. These days you need to be executing on the full package if you expect to play in a competitive SERP! Blame Google.

De-duplication 92

De-duplication Tactics SEO PageRank 92

seo.co

JANUARY 22, 2021

Click here if you need a “how to” for finding a site’s total indexed pages in Google. Which pages, posts and topics are driving the clicks and eyeballs. There are false positives with visits and clicks. On-page dwell time should also be considered. What Content Efficiency Tells Us. Content is king. .

Efficiency 69

Efficiency Traffic Dwell Comparison 69

Valasys

JANUARY 2, 2020

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on. Read more: Pay-Per-Click & Why You Need It Today.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). But how do you do it?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). But how do you do it?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Single Grain

OCTOBER 31, 2023

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. An organized layout enhances navigation, reducing bounce rates and fostering a positive user experience.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

Single Grain

MAY 5, 2020

A well-executed enterprise SEO campaign can bring in more organic traffic, allow your site to appear on the top of the SERPs for different keywords, and enhance your brand image. However, there were also third-party review sites on the first page of the SERPs. This, in turn, boosts your ranking in the SERPs.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

DECEMBER 20, 2023

Well-crafted meta descriptions improve the click-through rate and act as persuasive marketing copy, enticing users to choose a specific page over others in the search results. Well-crafted title tags influence click-through rates and provide search engines with a clear understanding of the page’s topic.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Single Grain

MARCH 5, 2024

This includes large, easy-to-click buttons, readable fonts and minimizing the need for horizontal scrolling. Enhanced mobile usability not only secures better engagement rates, but also signals to search engines that your site is a valuable resource for mobile users.

Lead Scoring 94

Lead Scoring Lead Ranking SEO Tips 94

Scoop.it

FEBRUARY 9, 2021

More than that, its first SERP page is enough for 90% of users to find the desired results. ” Plus, longer content will earn more quality backlinks for your website, influencing its ratings and overall traffic too: Source. . Short URLs get more clicks, and that’s why they rank better.). 3) Optimize for Snippets.

Traffic 91

Traffic Optimization Lead Scoring Lead Ranking 91

accelerate agency

OCTOBER 27, 2021

Equally, a poorly optimized website will likely have a lower dwell time. While the relevant of dwell time to search engine rankings is still debated, you generally want to encourage a longer dwell time to encourage conversions. Less than 1% of searchers click through to a website from the second page of results.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Equally, a poorly optimized website will likely have a lower dwell time. While the relevant of dwell time to search engine rankings is still debated, you generally want to encourage a longer dwell time to encourage conversions. Less than 1% of searchers click through to a website from the second page of results.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Equally, a poorly optimized website will likely have a lower dwell time. While the relevant of dwell time to search engine rankings is still debated, you generally want to encourage a longer dwell time to encourage conversions. Less than 1% of searchers click through to a website from the second page of results. .

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

SEPTEMBER 10, 2020

Google algorithm updates are something that make webmasters and SEOers worry, especially due to the suddenness and, sometimes, lack of warning or detailed information (like the unnamed update on February 7, 2020 or the mysterious 19-result SERPs update on March 1, 2019). Reduce Bounce Rates. Make Your Website Mobile-Friendly.

Google 105

Google Lead Scoring Lead Ranking Click Rate 105

Single Grain

SEPTEMBER 9, 2019

Click here to download it for free right now! 2) Dwell Time. If Google sees that people aren’t spending much time on your website , they will think your result isn’t useful: We include dwell time on here as a major ranking factor, though it is only relevant if your page already ranks within the top ten.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92