4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
But, once these two elements are put together in the final design, the CTA may no longer stand out, reducing the number of clicks and rendering much of your research practically useless. Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category.
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