How 2022 Apple Mail Privacy Updates Affect Email Open Rates
SmartBug Media
APRIL 20, 2022
At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. With Apple’s MPP, Apple Mail preloads the images and content of the emails, including the tracking pixel, in all cases—even if the recipient didn’t actually open the email. Measure success based on other metrics.
Let's personalize your content