SmartBug Media

NOVEMBER 23, 2020

When diving into the adjustments in tactics, the survey confirmed that there has been a large decrease in live events (80 percent). While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. Now how do you get started?

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

Heinz Marketing

JULY 26, 2022

Teamed up for content production and cross-promotion of products. Cross-promote different resources and events. Have a new high-value piece of content you want to promote to your audience? Or another event that you’re driving registration for? Co-host or sponsor an event.

Advertising Agencies 108

Advertising Agencies Planning Co-Registration Bundling 108

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

FEBRUARY 9, 2018

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Nail Your Promotion Strategy. Promotional and follow-up emails.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Her clients are finding that promotion calendars are out the window as their clients’ and prospects priorities have shifted and the old rules are no longer applying.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. This way, every aspect of your event will be popularized.

Case Study 91

Case Study Case Studies Work Management Studies 91

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Keep in mind that just because your event is digital doesn’t mean less work should go into the strategy. Registration interface. Which channels should we use to promote it? just in case.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Adobe Experience Cloud Blog

MARCH 17, 2015

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. Contact the Event Venue : We needed to ask about our options for cancellation.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! The highly targeted segmentation resulted in registrations for the happy hour exceeding the capacity of the space by 10x! (We Sales uses a CRM … but the marketing automation system might not integrate. Relationship status?

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Trade Press Services

SEPTEMBER 4, 2023

Selecting the right topic also guarantees that your webinar content will contain relevant information that stimulates conversation and offers long-standing, actionable insights after the event. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. The title matters. Plan and practice.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” You must either (a) already have engaged customer/prospect lists you can invite through internal promotions, or (b) purchase promotions (e.g.,

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

markempa

JULY 1, 2013

Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

KoMarketing Associates

JUNE 12, 2018

Search ad listings have also expanded and evolved over the past several years to incorporate information that encourages users to click, such as company reviews, delivery time estimates, available promotions, and easy-to-navigate site links. – form/registration. Anastasia Warren (@anastasiafwa) June 7, 2018. What are your goals?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Hinge Marketing

DECEMBER 16, 2020

You used to be able to gain trust by speaking to people in person at conferences or events. Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. More importantly, it builds a bridge of trust. In these unsettling and unpredictable times, trust is at an all-time low.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Individual Event Donations.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Social Media 28

Social Media Promotion Co-Registration Media 28

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

ConvertKit

JANUARY 22, 2021

He put up a simple landing page and a pre-registration form using ConvertKit. The process included minimal promotion. Louis Nicholls went from having no subscribers to his email list—to a sold-out pre-launch event, just two months later. This was before public promotion, which she launched in January. But that was it.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

SnapApp

DECEMBER 13, 2018

Pick a date for your webinar to go live and work backwards, giving yourself roughly three weeks to promote the event, and three weeks to develop the content. How should I promote my webinar so people see it? Sprinkling in fun polls and questions during the event can also increase participation.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Lead Liaison

AUGUST 30, 2016

If the audience already knows, likes and trusts you or they know, like and trust whoever is promoting the webinar then attendance will be much higher. Could you get a Google employee to co-present with you? Could Google help broadcast the event through their marketing channels thereby sending more people to your landing page?

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

KEO Marketing

MARCH 21, 2017

The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Olenka Cullinan, founder and CEO of Rising Tycoons, an organization that promotes entrepreneurship for teens. Shawn Linam, CEO of Qwaltec, Inc., Interested?

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate.

Marketing AI 292

Marketing AI Enterprise Management Peer-to-peer Best Practices 292

SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. Notably, as of June 1, over 2 million SMBs have secured their first orders during this year’s 618 Shopping event. What does the new strategy mean?

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). process , content creation , distribution and promotion , measurement and reporting , etc.). We track how many subscribers we have, but we also delve into data such as: Where subscribers are coming from (e.g., What topic brought them to CMI (e.g.,

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Let's look at how you can craft the perfect webinar landing page to promote your upcoming webinar. Why use a landing page to promote your webinar?

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Hubspot

AUGUST 30, 2016

Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Live streaming can be used for a number of different event types, as well. Registrants and attendees.”.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Content4Demand

SEPTEMBER 5, 2019

Instant Registration: Webinar – 4 Brands Driving Real ABM Results. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston. Demand Gen Report’s Brian Anderson identified the valuable lessons from the event for those of us who weren’t able to attend. Nominations are open until November 15, 2019.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Why do you need event landing pages? Maybe you’re still wondering, “Should I bother with event landing pages?”

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Hubspot

JULY 25, 2011

As we plan HUGS2011, I've been immersed in event details and applying inbound marketing techniques to attract folks to join us for some stellar content. So how is a marketer to know if their event is on track? Event Registration Forecasts & Benchmarks. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

PathFactory

JULY 8, 2019

Full disclosure: With my team at GoToWebinar, I co-hosted a session with Vyond. We wanted to test the impact of a video teaser on webinar registration rates. We found that a short teaser video promoting the webinar in both the email invite and on the registration page increased sign-ups by 43.8%. The takeaway.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58