Conversica

JULY 26, 2021

Webinars and virtual events are prime examples. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Of course, you probably aren’t conducting only one webinar this quarter. Getting Your Audience Hyped About Your Webinars and Events.

Lead Ranking 98

Lead Ranking Webinar Metrics Lead Scoring Co-Registration 98

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. Pick a strategy and stick with it even if you’re not seeing something right away.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Hubspot

OCTOBER 17, 2018

Creative, innovative, and low-cost strategies are used to achieve this growth. In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. Growth Hacking Strategies. What is growth hacking?

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Hubspot

APRIL 20, 2017

Are you planning a live stream, like a webinar or YouTube Live? For instance, you might have one campaign that targets website visitors, and converts them into leads, or another that targets leads and converts them into marketing qualified leads (MQL). You can do the same thing for your content offerings, like webinars.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76

SmartBug Media

APRIL 29, 2019

Here are examples of the types of segmentation you can use: Behavior-based —Event attendee, lack of engagement over a period of time, engagement with X emails/content within X time frame, and so on. Lifecycle stage —Subscriber, lead, MQL, SQL, customer, opportunity, and so on. Webinar registration. Social media follow.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. Pick a strategy and stick with it even if you’re not seeing something right away. Be diligent.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. Pick a strategy and stick with it even if you’re not seeing something right away. Be diligent.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62