Brandpoint

NOVEMBER 10, 2020

Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Online Marketing Institute

NOVEMBER 28, 2012

Marketing/Comm/PR. Fashion Shows. Trade Show. Registration-related Products. President/CEO. Senior Mgmt. Advertising/Sales. Circ/Audience Dev. Art/Creative/Design. Finance/Acctng. Business Dev. Web/Internet/IT. Production/Manuf. Operations. Companys Focus. Consumer Publshing. Special Interest. Mix of B2B/Consumer.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hinge Marketing

AUGUST 5, 2020

As some communities in the United States begin to hold events and gatherings, you may be feeling the pressure to plan for your next trade show or annual meeting. Co-promote a webinar and other related activities with the research firm and/or other partners. See also- Co-branding with Research: Making Your B2B Content Stand Out.

Conference 94

Conference Co-Registration Content Webinar Metrics 94

Online Marketing Institute

JULY 31, 2012

Marketing/Communications/PR. Fashion Shows. Trade Show. Registration-related Products. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus. Association Publishing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

KoMarketing Associates

MAY 2, 2017

Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 127

Social Media Media Paid Content Conference 127