article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

article thumbnail

What You Need to Know About Creating a Marketing Center of Excellence

Heinz Marketing

However, this can create a longer adjustment period for companies still relying on traditional sales and marketing channels like direct mail and cold calls. 2. Lower Lead Gen Costs By putting systems in place to focus on the most promising leads, companies avoid wasting resources on leads that are unlikely to convert.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

article thumbnail

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thanks Peter. Thats what this webcast is about.

article thumbnail

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume.His Testing is important if you want to improve your lead gen results.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume. Testing is important if you want to improve your lead gen results. Cold Calling.