Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. 3) Curate Content (When It Makes Sense).

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Valasys

FEBRUARY 20, 2023

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. A 12-foot-by-4-foot screen shows realtime social media updates from around the world, curated by Giants staff. Listen Now .

Social Media 123

Social Media Media Marketing Budget Communities 123

Convince & Convert

MARCH 29, 2013

The RSS feed is: [link]. He also addresses curation and the anxiety that surrounds it: “We do not want to get into the world where we’re like another FICO score, and everybody hates to check it.” Matt’s first shoutout goes to Megan Berry , formerly Director of Community at Klout , now at RebelMouse.

Television marketing 131

Television marketing Social Media Curation RSS 131

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

Youtube 96

Youtube Eye-Tracking Ideal Customer Profiles Curation 96

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. News needs fact-checkers and curators. “Hopefully we can find that happy medium,” Jeff says, “between the human-curated and -created content and that which is automated.”

Social Media 143

Social Media Activities Media Skype 143

ClickZ

NOVEMBER 22, 2019

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. It lets local teams customize bots to local markets. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. Integrates with your desired CRM and marketing apps.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Curate content. Extra Points: Check in on a marketing campaign. Listen to your community. Review marketing campaign success. Automatically Post from RSS. Our Post via RSS feature is handy if you publish blog posts.

Social Media 72

Social Media Optimization Media RSS 72

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Bravo, Clay. Thanks for that!

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

markempa

AUGUST 5, 2012

The quality of prospects we were able to reach was superior in both marketing relevance and seniority compared to previous approaches, such as direct mail or telemarketing.”. Enlist the marketing division. The team curated content like whitepapers, articles and industry reports. “If

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Curation 111

Curation Tools Enterprise Management Content 111

Content Standard

JANUARY 29, 2015

The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Brian Honigman, @BrianHonigman.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

OCTOBER 7, 2013

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. 3) Curate Content (When It Makes Sense).

Peer-to-peer 28

Peer-to-peer Content Curation Network Marketing 28

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. by Jon Miller Online video is exploding. Take YouTube, for example. The appeal of the play button. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Biznology

AUGUST 11, 2015

And you can tailor your content as completely as you like, turning other people’s content, and other people’s links into your own, reframed in such a way that you can turn something that could be just considered to be link-dropping and link-baiting into something deeply bespoke and engaging to your core community. Like this post?

Social Media 80

Social Media Curation Ideal Customer Profiles Media 80

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools. Content curation. Content curation.

Social Media 145

Social Media Paid Content Budget Programs Tools 145

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. Content Distribution Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

MARCH 3, 2015

A blog was a comfortable slipper of information that fit into your daily (or near-daily) pattern because you were “fed” updates via RSS and/or email. The dominance of the blog is over too, replaced by the preeminence of the blog post (driven partially by the death of RSS, and the rise of social sharing).

Merchandising 167

Merchandising RSS Blogger Curation 167

Webbiquity

APRIL 27, 2017

For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. Professional customers (i.e., 2) Zendesk.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Buffer

FEBRUARY 11, 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Paid Content 111

Paid Content Social Media Tools Media 111

Hubspot

JANUARY 18, 2012

When drafting this post, I reached out to my Twitter community to ask them their most common question. Go to your RSS and read your industry's news. You can even curate a list or publish excerpts from some of the long-form content (e.g. "There's nothing to write about.". And don't forget that people love visual content.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Community management and audience engagement.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Buffer

FEBRUARY 11, 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Paid Content 90

Paid Content Social Media Tools Media 90

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

EveryoneSocial

OCTOBER 3, 2017

Our social networks are blocked at work…”. We don’t have the bandwidth required to be curating and approving articles all day for our employees to share…”. But is important to get your marketing team, and potentially leadership, crafting great content. Our software actively does not show users followers and mentions.

Work Management 56

Work Management Marketing Management Bandwidth Thought Leadership 56

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

NuSpark Consulting

MAY 19, 2012

According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Webbiquity

FEBRUARY 17, 2014

Company blogs have become virtually essential, and very powerful, component of digital marketing. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Convince & Convert

APRIL 27, 2012

The RSS feed is: [link]. If I run an ad on AMC or A&E or some cable network, I can give you a pretty good estimate how many people saw that ad. Why do I need your journalism organization to tell me what somebody else said when I could read it for myself on Twitter or in an RSS feed or any other number of places? Listen Now.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115