Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 87

Social Media Media Content Storytelling 87

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Avoid overt self-promotion and prioritize adding value to the conversation.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Read More: Nimble & Authentic Social Media Marketing ].

Social Media 110

Social Media Generation Media Transparency 110

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., As a business on social media, you can do so much better than a retweet here and a share there. Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. This is where hashtag analytics can help.

Brand Identity 83

Brand Identity Branding Eye-Tracking Viral Marketing 83

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. By keeping all messaging across all channels – from socials to email – in one editorial calendar, you can keep it consistent while adjusting it to each platform’s needs. At this point in the Web 2.0

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. The reality, though?

Social Media 95

Social Media Organization Webinar Metrics Paid Social Agency 95

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Uncover Niche Communities On TikTok, the power lies in cultivating thriving communities.

Viral Marketing 52

Viral Marketing Curation Trends Communities 52

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Social media users criticized the move, with some accusing it of “woke indoctrination.” This article will explore key website updates that senior living communities should consider.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Webbiquity

MAY 31, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start.

Tools 100

Tools Best Practices Enterprise Management PR 100

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators.

Word of Mouth 131

Word of Mouth Paid Content Conversion Work Management 131

Sprout Social

DECEMBER 14, 2022

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Then there’s decentralization autonomous organizations like the Metaverse Fashion Council (MFC) who are actively curating events and cultivating professional networks for the metaverse. Target held several metaverse activations in 2022.

Examples 102

Examples Brand Identity Branding Multi-Channel 102

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social. Build a private community of influencers.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 121

Peer-to-peer Work Management Marketing Management Budget Programs 121

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. D2C marketing strategies have taken on a whole new dimension thanks to social media. Foster a community of buyers, like TechStyle.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Convince & Convert

APRIL 3, 2013

Social Media Controversies Addressed, Fresh Each Week. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. Social Media’s Weak Ties. Are Social Causes a One Click Pony?

Viral Marketing 128

Viral Marketing Curation Social Media Paid Search Agency 128

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! Sprinkle humor and repost your customer’s posts with curated hashtags! Participate in discussions and contribute to the community you actually belong to. 6 Build a Community through your Blog.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Martech Advisor

SEPTEMBER 25, 2019

While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. Enter TikTok, an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Bluetext

APRIL 7, 2021

Social Platforms Taking a Cue from One Another . These new features are the latest of many social media shifts, as we notice a trend of social platforms taking cues from one another. This shifts the content hierarchy from a self-written bio, to a curated collection of user-generated content. Last year 62.1

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

ClearVoice

AUGUST 1, 2019

With social media backlash an ever-present threat in today’s volatile social media scene, corporate social responsibility has become something to navigate very carefully. One option is to do good in relative silence, and hope that it touches the community or beneficiaries in the way you hoped — without fanfare.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. Organizations have been increasing their investment in social media budget and resources, with 82% of CMOs citing social media as their top growing channel of 2021.

Social Media 118

Social Media B2B Thought Leadership Media Paid Search Agency 118

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Marketing Institute

SEPTEMBER 26, 2018

Then, we asked the CMI community for additional answers. And, when we had a few unanswered questions, we curated responses from expert sources. How can we make something go viral? I can make this go viral for you.” Going viral became a thing back in the 2000s. Some even shared their answers. Should we do this?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 131

Paid Social Agency Social Media Work Management Organization 131

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Curation 111

Curation Tools Enterprise Management Content 111

Hubspot

JANUARY 10, 2017

Think about how many school fairs or communities your school visits to drive recruitment. For years, e-commerce and social media sites have been customizing our web experiences. Snapchat is one of the fastest growing social media platforms, especially for young people. You can curate them into longer "Stories."

Education 28

Education WOMM Trends Planning 28

LEADership

SEPTEMBER 5, 2013

Knee jerk reactions to negative social media conversations, over-the-top celebrations on social networks, spike and fall patterns on your social properties; none of these will deliver long term results. See my series on Content Curation. And you don’t always have to create it yourself. Quite the opposite in fact.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Scoop.it

DECEMBER 7, 2021

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Image: Semrush ).

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80