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Social media marketing is Homo sapiens sapiens social

Biznology

We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Social Media Planning and Calendaring.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. Why not create a downloadable library on your website?

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. However, they do have a strong influence.

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