SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was a huge success; over 6 million social posts included the hashtag.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 296

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 296

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. If you’re like the majority of social marketers , brand awareness is your top goal.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. Why Fintech needs social media. There’s another angle to social media to keep in mind, too. .

Social Media 144

Social Media Social Marketing Media Planning 144

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Spiralytics

MAY 30, 2024

In the Philippines, social media isn’t just a pastime—it’s a way of life. million social media users as of January 2024, making up 73.4% These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. hours daily—was dedicated solely to social media.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Who are you?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. What is social media intelligence?

Social Media 110

Social Media Social Marketing Media Paid Search Agency 110

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism?

Ethics 189

Ethics Social Media Trends Copyright 189

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Nearly 1,300 press mentions and more than 100,000 social shares.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 167

Communities Google Business Work Management 167

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 301

Social Media Organization Media B2B 301

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Vision6

NOVEMBER 2, 2023

In this particularly fast-paced and ever changing digital landscape, it makes sense to have a marketing strategy that reflects the times. While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Sprout Social

DECEMBER 4, 2018

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?

Email Marketing 93

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 93

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Trends 88

Trends Advertising Agencies Paid Search Agency Top of Funnel 88

Sprout Social

MARCH 25, 2024

This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. It helps people interested in your topics or themes easily find your videos.

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 158

Social Media SEO Cost Per Click Media 158

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Campaigns 114

Campaigns Top of Funnel Best Practices Marketing AI 114

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. YouTube Influencers are creators with substantial followings and engaged communities. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Published on 1.

Youtube 101

Youtube Viral Marketing Peer-to-peer Impressions 101

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

FMG Suite

AUGUST 6, 2019

When FMG Suite’s very own Aubrey crafted a funny Facebook post and shared it to a community group, she thought she’d get a few laughs and leave it at that. Discover what social media tricks she used to increase the engagement and achieve that sought-after viral status!

Viral Marketing 40

Viral Marketing Facebook Social Media Communities 40

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. Fisher dives deep into chronicling what’s happened in the social media and greater tech space during the past decade or so.

Work Management 120

Work Management Viral Marketing Marketing Management Cold Calling 120

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. Image Source.

Social Media 98

Social Media Social Marketing Media Planning 98

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 108

Social Media Media Business Viral Marketing 108

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90