Companies Lead Qualification Marketing Prospects Telemarketing 
SalesGrape
DECEMBER 3, 2023
Introduction: The Power of Telemarketing in Driving Business Growth Telemarketing has long been recognized as a powerful tool for businesses to generate leads, increase sales, and fuel growth. One of the key advantages of telemarketing is its ability to provide a personal touch that other marketing channels often lack.
ViewPoint
JUNE 9, 2017
While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s an experience our associates had in delivering a particularly valuable opportunity: The prospect was worked from Aug. –
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Biznology
JULY 31, 2015
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.
Biznology
JUNE 4, 2019
I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.
The Mx Group
JUNE 4, 2018
With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.
Biznology
AUGUST 8, 2019
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in.
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