Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Next, spend time analyzing your target keywords so that you know your biggest competitors. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Evaluate Keyword by Difficulty.

SEO 162

SEO Tools Paid Search Agency API 162

Hubspot

OCTOBER 13, 2020

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. Define your product-exploration keywords.

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

Marketing Insider Group

JUNE 1, 2021

You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. However, you don’t yet have a comparison. Engagement means different things on each platform but typically includes shares, comments, and referral traffic. Rank Metrics. Likely one of your content marketing goals is to improve organic rank.

Marketing Analytics Tools 335

Marketing Analytics Tools Content Marketing Work Management Marketing Management 335

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 109

Top of Funnel SEO B2B Paid Search Agency 109

Directive Agency

FEBRUARY 28, 2022

Like B2B SEO, this relates to performance in Search Engine Results Pages (SERPs) but it focuses on a broader audience and is not specific to someone at a certain type of business. Look for high-value, long-tail keywords. . Ranking for keywords related to products and services your company offers is no longer a nice-to-have.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

MARCH 2, 2021

That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Don’t forget about the loyalty stage.

Analysis 312

Analysis Top of Funnel Work Management Lead Scoring 312

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. The best practices for ranking on the SERP are largely the same, but how much effort you put towards optimizing one area over another depends on what you want to rank for.

Features 116

Features Content Marketing Content SERP 116

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Conductor

JULY 14, 2022

From an SEO perspective, this is helpful because if you are targeting keywords with a mixed intent, the content could benefit from a well-thought-out content strategy. I also noticed volatility across striking distance and emerging keyword rankings across all industries. What to expect: General and industry-specific insights.

Google 111

Google Lead Ranking Lead Scoring Keywords 111

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Since you cannot track conversions back to keywords in SEO, you have to define the percentage of branded vs. non-branded traffic to each page / subdirectory.

Forecasting 114

Forecasting SEO Microsite Domain 114

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

ClearVoice

APRIL 30, 2021

Google’s algorithm for its search engine results page (SERP) ranking is notoriously intricate and secretive. It’s just a comparison metric to see where you sit among competitors. Include keywords: Keywords directly related to your industry are how your target audience finds you. a helpful reference number.

Domain 80

Domain Keywords SERP Comparison 80

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Could this recovery be a fluke of the 10,000-keyword MozCast data set? US/desktop keywords in the STAT data set: So, this gets a lot messier. Then, this happened (30-day view): C'MON, GOOGLE! You want more data?

Features 67

Features Comparison Keywords SERP 67

seo.co

MARCH 18, 2021

Before we get into a long “this or that” comparison of the two, we’ll briefly explain the meaning of both search volume and search clicks so that you understand (or understand more fully) the difference between the two and how they translate to marketing. Your keyword strategy is the main component of these numbers.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

Anyword

AUGUST 18, 2022

What are the top three to four keywords I want to optimize? Your Core Keywords. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours. Take these keywords and add internal and external links to any of your relevant content pages.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

FEBRUARY 25, 2016

You talk to the client, figure out their needs, research the landing pages, strategize, and then “draft” your keyword list/ad creative in the hopes that it will be successful. For instance, keywords that were estimated to receive high quality traffic are not performing as planned. Data Comparisons. 2) Raise max cpc bids.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

Scoop.it

MARCH 2, 2023

Apart from case studies, other methods like discussion forums, product comparisons, and surveys also work well to build trust. American mattress company Sleepjunkie’s product comparisons are a great example of this however readers expect transparency in terms of data before they can trust your content.

Content Marketing 92

Content Marketing Lead Ranking Lead Scoring Brand Identity 92

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Will the keyword bring me any clicks?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

seo.co

MARCH 8, 2021

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. So if your answer to the target keyword is much longer, don’t count on it as position zero candidate. . A comparison. Not every keyword search has a featured snippet.

Positioning 64

Positioning Lead Ranking Lead Scoring Long Tail Marketing 64

nDash

APRIL 8, 2020

If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. That’s why it’s so important to consider search intent when performing keyword research, creating new content and optimizing your existing content. Look for Keyword Modifiers. Keyword modifiers can signify search intent.

Intent 52

Intent SERP Classified Ads Keywords 52

Valasys

NOVEMBER 4, 2022

Artificial Intelligence spends less time in comparison to collecting data manually. Through AI-powered SEO, you can save a lot of your time in keyword research. It helps in knowing the trending topics, making keyword predictions, and covering competitive gaps. Lead generation is quite a time taking task.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

The ABM Agency

JANUARY 8, 2021

SEO strategies ensure that when someone Googles keywords or phrases that are relevant to your business, your company’s website is on the first page of search results. Content Relevance : Your content is the perfect combination of user keyword search, intent, length, and context. Why is B2B SEO Important?

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Biznology

MARCH 12, 2020

Information-rich content that has all of the localized keywords that will provide the user with everything they need to know about the local business is also vital as a part of that very same strategy. Be sure to do the same for your local market, in order to optimize your entire online presence for the local search intent. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. Keyword research: Develop a list of core keywords that the content will be geared towards. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Know Your Competition.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. The best practices for ranking on the SERP are largely the same, but how much effort you put towards optimizing one area over another depends on what you want to rank for.

Features 59

Features Content Marketing Content SERP 59

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Also, alignment doesn’t stop at the search intent for a keyword.

PPC 67

PPC Intent Campaigns CPC 67