Inbox Insight
OCTOBER 27, 2023
Scaling relevant content creation Buyer intent data empowers your marketing teams to generate relevant content at scale. You can also segment your email send lists and deliver personalized comms based on specific intent criteria. The strength of a buyer’s intent can be gauged through the types of content consumed.
Adobe Experience Cloud Blog
APRIL 3, 2015
As marketers start to realize the inherent value and importance of personalized web engagement, the one question they continue to ask is: How should I allocate demand generation resources to web engagement? Using this same logic, we can determine how much to invest in website engagement. A Closer Look at the Numbers….
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The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
DECEMBER 23, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.
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