Engagio

SEPTEMBER 27, 2018

Dreamforce can be a goldmine for networking, brand marketing and building relationships. Your field marketing campaigns must be streamlined and coordinated with Sales. After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up.

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. That outlook improved slightly for the second half of 2022, when marketers gave the likelihood a 6 out of 10. That hesitancy is also playing out in budgets.

Conference 99

Conference Personalization Planning Paid Search Agency 99

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Professional networks go beyond liking and sharing posts on social media. Here are five ways to foster a professional network that makes a positive impact: 1. Join relevant associations and networking groups.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Embrace Marketing Partners. co-exhibiting at trade shows and conferences.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Trade Press Services Newsletter

NOVEMBER 2, 2023

Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Add the Award Logo to Marketing Materials. Write a Blog Post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals.

Tips 294

Tips Co-Registration Microsite Pricing 294

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Personalization 126

Personalization Planning Trade Show Conference 126

Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

Marketing Automation Services 339

Marketing Automation Services Marketing Management Planning Process 339

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. What is B2B Event Marketing?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. ” In March 2022, that shifted to “networking opportunities.”

Marketing Report 338

Marketing Report Event Marketing Research Trends 338

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? In conversations with several marketers, I have identified six reasons to consider it. I can’t turn around without another customer event popping up on the radar.

Conference 80

Conference Trends B2B Trade Show 80

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Lead Scoring 301

Lead Scoring Lead Ranking Tips Leads 301

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Floodlight New Marketing

JANUARY 31, 2017

Business To Business Networking Made Easy and Profitable. Welcome to part 1 of our 6 part series on Business networking. Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. Trade shows are a perfect example of this.

Network Marketing 40

Network Marketing B2B Sales Business to Business B2B Marketing 40

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. Not to mention the killer networking.

Conference 133

Conference Social Media Network Marketing Trade Show 133

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Marketing Insider Group

APRIL 28, 2020

So does marketing in these difficult times make any sense at all? The marketing budget is often one of the first to be frozen, deemed as an “unnecessary” expense in uncertain times. During difficult times, all businesses should make time and space in their budget and schedule for content marketing. Quick Takeaways.

Work Management 342

Work Management Marketing Management Paid Search Agency Content 342

Square 2 Marketing

SEPTEMBER 3, 2020

With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021. But it’s not just conferences and trade shows. Networking is off and mailing to offices is sketchy.

Marketing Budget Creation 90

Marketing Budget Creation Planning Leads Lead 90

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Lead generation is already a challenging task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Heinz Marketing

MARCH 11, 2020

By Matt Heinz , President & Founder of Heinz Marketing. If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Six Ideas to Make them Stand Out appeared first on Heinz Marketing.

Trade Show 100

Trade Show Buzz Network Marketing Conference 100

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion. Welcome, James!

Work Management 294

Work Management Marketing Management Paid Search Agency Peer-to-peer 294

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. There are many ways to market yourself. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Contributed post.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. Impressive, moving, and memorable – most-talked-about in the show.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. Everyone was against it.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. What are some examples?

Advertising Agencies 96

Advertising Agencies Planning Co-Registration Bundling 96

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Outreach

MARCH 7, 2019

To go to LEGOLAND THE sales engagement conference of the year, Unleash '19 ! . If you're one of the lucky sales leaders, movers, and shakers who scored a pass, get ready for three full days of high quality learning, networking, and sales-engaging (it'll catch on). Brush up on your trade show skills .

Trade Show 83

Trade Show First-Mover Advantage Outreach Lead Ranking 83

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? In-person conferences set back by Delta . Fitbit’s connected workspace for marketers.

Transparency 101

Transparency Work Management Marketing Management Merchandising 101

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111