Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. She started out with managing affiliate conferences for Affiliate Force. Kirsty also does Bing and Yahoo PPC to landing pages.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Someone call Roger!).

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Someone call Roger!).

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Someone call Roger!).

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Ignite

AUGUST 22, 2018

Media, websites, SEO, PPC, marketing automation, consumer decision journey, analytics, PR, etc. Subscribe to trade publications, emails, attend conferences. It’s impossible to be an expert at all of these, but you are going to be expected to have enough working knowledge to talk to our clients about them. Responsibilities.

Work Management 48

Work Management Marketing Attribution Peer-to-peer Marketing Automation Services 48

Hubspot

JULY 10, 2019

Customers often have to confer with decision makers and other members of their chain of command before making a purchase decision. Customers rarely need to confer with others before making a purchase decision. Run PPC campaigns. Customers like (if not prefer) to work with account managers and salespeople. Purchase Purpose.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. In fact, Twitter did something similar back in 2007 at the SXSW conference.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR? Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). That requires a consistency of attention that differs from most traditional agency staffing patterns.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Hubspot

APRIL 5, 2018

If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords , Google's pay-per-click (PPC) product. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. Google AdWords. This leads us to tool number five. Google News.

Google 78

Google Adsense Tools Doubleclick 78

Sage Marketing

MARCH 24, 2019

PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. The typical answer I get is “MORE”. More customers. More brand recognition. More profits per deal. More users. And of course, my all-time favorite, “Lower spend.”.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

SEPTEMBER 22, 2010

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference by Modern B2B Marketing. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Marketing Insider Group

NOVEMBER 9, 2010

I agree it is not just about blogs but I found this data to be particularly compelling, especially on the eve of my attendance at a conference on blogging. Look for my notes on that shortly. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

MAY 12, 2010

Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. ” [The PRNews Media Relations Conference is coming up on Dec. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication. Earned Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

JULY 15, 2016

The fundamentals of digital might work well for your clients, but unless you’re extremely differentiated, aiming to compete in SEO or PPC with the agency down the street is becoming a futile exercise. If you have the PR capabilities in house, be sure that machine is working for you. Or seek out a local PR firm to barter with.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Sales Management 28

Hubspot

AUGUST 26, 2012

All of our hard work will soon go live, since the conference starts up bright and early tomorrow. Social Media Customer Service Is a Failure, From PR-Squared. Social Media Customer Service Is a Failure, From PR-Squared. PR-Squared published a guest post this week from Frank Eliason, SVP of social media at Citibank.

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28