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The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations? Media: Owned vs. Paid vs. Earned.

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

The best opportunity to kick off that effort was at the NRF Big Show. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not.

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Research…and other smart pivots B2B marketers are making to generate more visibility and leads

Hinge Marketing

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

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The Demand Generation Strategy Guide

Zoominfo

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

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B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

markempa

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree.

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Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brandpoint

Most all trade shows and conferences are canceled, and information is coming at us all times of the day. Where can you save money on physical advertising and transfer it over to be online? Read More: The Premium MAT Release] 5. Video, video, video Video marketing will be the name of the game during COVID-19.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

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