The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

PureB2B

MAY 22, 2016

When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task. Setting your sales team up for success right in the inbox is a great way to get a handle on lead management. One way to alleviate the pains of lead management is by looking for hidden sales functions.

Lead Management 72

Lead Management Work Management Marketing Management Tools 72

PureB2B

MAY 22, 2016

This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads. Manual lead management can be a huge, boring, and largely inefficient task. Setting your sales team up for success right in the inbox is a great way to get a handle on lead management.

Lead Management 62

Lead Management Work Management Marketing Management Sales Genius 62

PureB2B

MAY 22, 2016

When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task. Setting your sales team up for success right in the inbox is a great way to get a handle on lead management. One way to alleviate the pains of lead management is by looking for hidden sales functions.

Lead Management 59

Lead Management Work Management Marketing Management Tools 59

ViewPoint

JANUARY 12, 2012

Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. But to be fair to Steve, he is paid to sell—not to interpret leads. Next-year decision? Steve is obviously making some poor decisions.

Sales Leads 120

Sales Leads Sales Qualified Leads Lead Ranking Lead Scoring 120

The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads. emphasis mine). However, here’s where I think the argument falls apart.

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Leads360 Sales Leads Telemarketing Leads 100

ViewPoint

JANUARY 19, 2012

When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually an inquiry consisting of a name, title, a company, a phone number or email address. The lead farmer is patient, but persistent.

Sales Leads 120

Sales Leads Sales Qualified Leads B2B Sales Leads 120

markempa

DECEMBER 18, 2009

Today I’d like to discuss the aspects of an effective lead management process. I’m not sure why many organizations think it’s acceptable to only get a return on about 20% of their leads when an optimized lead management process can tremendously help to convert more of those hard earned leads in the sales pipeline.

Lead Management 120

Lead Management Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

ViewPoint

NOVEMBER 8, 2017

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Many of the company names had no contact associated with the record. Guess what?

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

JANUARY 22, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Alice is the marketing manager of a medical device company. Cindy is the sales manager. The result: sales increased.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Leads Leads 120

markempa

SEPTEMBER 18, 2007

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management?

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

ViewPoint

DECEMBER 7, 2017

This is Jim Obermayer from the Sales Lead Management Association. Sales Lead Management Association. When I politely mentioned the difficulty in contacting him when Tim and I finally connected, he said, “Yes, we should look into that. “Okay, may I have your name sir?”. May I leave a message?”.

Paid Search Agency 168

Paid Search Agency Companies Lock-In Press 168

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This will eventually ensure that your marketing and sales efforts are focused where they will have the greatest impact.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Zoominfo

FEBRUARY 1, 2018

85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Outbound leads cost 39% more than inbound leads ( source ). Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry.

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Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Optinmonster

DECEMBER 14, 2021

And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Zoominfo

JULY 24, 2019

85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Outbound leads cost 39% more than inbound leads ( source ). Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry. Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

ViewPoint

MAY 23, 2017

This is the place to show how amazingly low the close rate can be to break-even on converting marketing qualified leads to sales qualified leads via lead qualificant and nurturing, a nd what the return is on good sales lead management: Assumptions: Margin is 60% (probably conservative for software and services).

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Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

SalesGrape

OCTOBER 6, 2023

In the competitive world of medical device sales, lead generation is a crucial aspect of success. With advancements in technology, medical device telemarketing has become an effective strategy to reach potential customers and generate leads. A high contact rate indicates efficient targeting or accurate contact information.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

ViewPoint

APRIL 7, 2014

Jim, who is principal of a California-based sales and marketing consulting firm Sales Leakage Consulting, lays the blame squarely at the feet of sales managers, who aren’t putting the necessary pressure on their sales force to follow up on leads, he said. Sales Managers Are to Blame for Lost Leads.

Lead Scoring 120

Lead Scoring Lead Ranking Leads Lead 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. Every salesperson loves leads.

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B2B Sales Lead Generation Sales Leads BtoB 120

SalesIntel

JUNE 5, 2024

Supercharge your sales engine! Effective lead management is the secret weapon of any growing sales team, no matter the industry. Luckily, lead management software is here to streamline your lead tracking and turn lookers into loyal customers. What Is Lead Management Software?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Budget 52

The Point

DECEMBER 15, 2020

. * The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact. Companies with a very aggressive (frequent) cadence of emails often have shorter timeframes before they remove those contacts from circulation.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Determine which visitors become leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Adobe Experience Cloud Blog

JULY 7, 2011

Marketers need to be able to quickly sift through incoming leads, identify those ready for sales, and have a plan in place to nurture the rest. Also, marketers need to evaluate which techniques are producing the highest quality sales leads so they will know where to continue panning.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 48

The Point

APRIL 1, 2014

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. There were other, more intangible benefits. •

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

JULY 1, 2019

A highly tuned lead scoring program will help ensure that motivated buyers receive the appropriate attention and don’t fall through the proverbial cracks. Sales Alerts. How well does your current lead management process alert reps – be they BDRs or field reps – to high-intent behavior? Gated & Secondary Offers.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." Get yours here.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

ViewPoint

JUNE 30, 2015

Now marketing and sales know what a qualified lead is versus an uqualified prospect. Contact us forms. Make a decision for lead distribution. Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting.

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Trade Show High Quality Lead 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. In this session, they discussed how to use lead scoring to identify and prioritize sales-ready leads. Collaborate with sales to define sales-ready leads.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

ViewPoint

JULY 23, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

markempa

MARCH 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most people, no matter how excited they are at the.

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Lead Generation Conference B2B Sales Sales Qualified Leads 120

Valasys

MAY 13, 2024

HubSpot can streamline the sales process and facilitate great lead generation. Growbots Growbots is another powerful B2B sales lead generation app. It primarily identifies potential customers from a database of over 200 million contacts.

B2B Sales 40

B2B Sales Top of Funnel Automation Enterprise Management 40

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Oktopost

JUNE 17, 2020

Outreach is known to occasionally crash at inopportune times, but most users seem to be happy with how well it streamlines their processes and boosts the effectiveness of their sales team. . Outreach is available to download for a free trial, but you’ll have to contact them for pricing. multichannel sales automation platform. .

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98